A full circle moment for The Female Founded Series. What started as a podcast back in 2022 with Audio+ has now taken the stage — LIVE at KL Podfest 2025. In this special episode, Yasmin Shahira hosts the very first live recording of The Female Founded Series, joined by two incredible women founders: Charis Ow, founder of Niko & Clare and sleep optimisation advocate, and Nurin Afiqah, founder of Nada Identity, a modest activewear brand that champions authenticity and community. Together, they dive into The New Era of Female Foundership, an unfiltered conversation on building brands, creating content, navigating motherhood, and managing burnout while redefining what success means for women today. It’s real, it’s honest, and it’s here to remind every woman that your dreams are worth chasing. Tune in and be inspired to keep going, keep creating, and keep building your own version of success! Episode Highlights Yasmin celebrates a full-circle moment — from starting the podcast in 2022 with Audio+ to hosting her first-ever LIVE podcast at KL Podfest. Charis Ow shares how content creation shaped her journey from creator to founder of Niko & Clare. Nurin Afiqah talks about building Nada Identity through community and authenticity. Honest conversations on burnout, balance, and what it really means to “do it all.” Redefining success as a modern founder — from hustle to harmony. A heartfelt reminder to all women founders: keep going, keep dreaming, and keep building. Links: https://www.instagram.com/charisow https://www.instagram.com/nurinafiqaaah/ Follow Us Yasmin Shahira: @yasminshahira The Female Founded Series: @femalefoundedseries The Female Founder Academy: @thefemalefounderacademy www.thefemalefounderacademy.com Audio+: @myaudioplus Let us know if you enjoy this episode by dropping a comment here or tagging us on our social media!

In this episode of The Female Founded Series, I sit down once again with Ashley Suelyn, founder of Wellness Omakase. Ashley was one of the very first guests back in Season 1, and she’s back to share her incredible journey from corporate life to taking a sabbatical that sparked the birth of her wellness brand. We dive into what it really means to build a trusted wellness provider and recovery partner, how she curates retreats that go beyond the usual wellness experience, and the lessons she carried from corporate into entrepreneurship. Ashley also opens up about redefining wellness as a lifestyle essential, avoiding burnout as a founder, and her vision for the future of Wellness Omakase. If you’ve ever thought about leaving corporate for a purpose-driven path, or simply want to rethink what wellness truly means, this conversation is for you. Episode Highlights Ashley shares her journey from corporate girlie to taking a bold sabbatical that sparked the birth of Wellness Omakase. How Wellness Omakase became a trusted wellness provider and recovery partner, curating transformative wellness retreats.  Redefining wellness as a lifestyle essential — not a luxury — and the practices Ashley personally swears by. The biggest lessons Ashley carried from corporate life into entrepreneurship, and how she avoids burnout while holding space for others. Ashley’s advice for women ready to pivot from corporate to purpose-driven business, and her vision for the future of Wellness Omakase. Links: https://www.instagram.com/ashleysuelyn/ https://www.instagram.com/wellnessomakase/ https://wellnessomakase.com/ Follow Us Yasmin Shahira: @yasminshahira The Female Founded Series: @femalefoundedseries The Female Founder Academy: @thefemalefounderacademy www.thefemalefounderacademy.com Audio+: @myaudioplus Let us know if you enjoy this episode by dropping a comment here or tagging us on our social media!

In this episode of The Female Founded Series, Yasmin sits down with Bella, founder of FIT.CO, a Malaysian fitness lifestyle brand designed for women who juggle it all — motherhood, business, and everything in between. Bella shares how she turned her passion for fitness into a community-driven movement. We talk about the behind-the-scenes of product development, staying true to values while scaling, navigating entrepreneurship as a mom, and what it really means to “do it all”, without losing yourself in the process. If you're building something meaningful while managing real life, this one’s for you. EPISODE HIGHLIGHTS How Bella turned her lifelong passion for fitness into a purpose-led brand The behind-the-scenes journey of building FIT.CO — from product testing to community building Balancing business, motherhood, and content creation in real life Redefining fitness, sustainability, and what it means to “do it all” as a modern woman Honest advice for women starting messy, dreaming big, and staying true to their vision Links: https://www.instagram.com/bellamobijohn/ https://www.instagram.com/fit.co_my/ https://fitdotco.com/ Follow Us Yasmin Shahira: @yasminshahira The Female Founded Series: @femalefoundedseries The Female Founder Academy: @thefemalefounderacademy www.thefemalefounderacademy.com Audio+: @myaudioplus Let us know if you enjoy this episode by dropping a comment here or tagging us on our social media!

In this episode of The Female Founded Series, I’m joined by Sofea Mastan, founder of Grow & Glow Mama and Grow & Glow Group. What started as a simple mom group chat turned into a powerful, values-driven community and later evolved into a PR agency helping brands build real, emotional connections. We dive into her founder journey, the behind-the-scenes of building a loyal community, and how she’s helping brands show up with purpose and presence, all while navigating life as a mother and entrepreneur. If you’re building a brand, a community, or simply trying to do both with heart, this one’s for you. EPISODE HIGHLIGHTS How Sofea turned a personal struggle in motherhood into a thriving community. The moment Grow & Glow Mama became more than “just a support group.” What it really takes to build a loyal, heart-led online community. Why emotional connection is the future of community and brand building. How Sofea helps brands shift from visibility to real impact. Her honest take on balancing motherhood and entrepreneurship. Links: https://www.instagram.com/sofeamastan https://www.instagram.com/growandglowmama/ https://www.instagram.com/growandglowgroup/ Follow Us Yasmin Shahira: @yasminshahira The Female Founded Series: @femalefoundedseries The Female Founder Academy: @thefemalefounderacademy www.thefemalefounderacademy.com Audio+: @myaudioplus Let us know if you enjoy this episode by dropping a comment here or tagging us on our social media!

In this episode, Jesmine shares how she co-founded Applecrumby with her husband, scaled it into a trusted name in baby care, and navigated the realities of being a COO, mom, and entrepreneur in a saturated market. From startup challenges to personal sacrifices, this is the story of building a brand that puts parents — and their babies — first. HIGHLIGHTS: How a mother’s need for safe baby products led to the birth of Applecrumby Building a household brand in a highly saturated baby care market What it’s like co-founding and running a business with her husband Jesmine’s behind-the-scenes role as COO in scaling the brand The toughest lessons she’s learned as a woman in business and motherhood Links: https://www.instagram.com/applecrumby.official https://applecrumby.com/ Follow Us Yasmin Shahira: @yasminshahira The Female Founded Series: @femalefoundedseries The Female Founder Academy: @thefemalefounderacademy www.thefemalefounderacademy.com Audio+: @myaudioplus Let us know if you enjoy this episode by dropping a comment here or tagging us on our social media!

In this episode, we sit down with Dr. Joo Yi — chiropractor, co-founder of Chirozone, and the first Webster-certified female chiropractor in Kuala Lumpur and Selangor (Malaysia) — to talk about how going niche changed everything for her. From building a brand trusted by moms, to constantly investing in her own growth, this conversation is a must-listen for founders who believe in the power of focus, purpose, and doing the work to be the best at what you do. HIGHLIGHTS: How Dr. Joo Yi started Chirozone and why she became a founder. The power of niching down  The challenges of building  a chiropractic business. Her commitment to continuous learning and self-growth. How she leads with purpose and care for her community. Links: https://www.instagram.com/jooyi.chirozone/ https://www.instagram.com/chirozone.kl/ https://www.chirozonekl.com/ Follow Us Yasmin Shahira: @yasminshahira The Female Founded Series: @femalefoundedseries The Female Founder Academy: @thefemalefounderacademy Audio+: @myaudioplus Let us know if you enjoy this episode by dropping a comment here or tagging us on our social media!

In this episode of The Female Founded Series, we chat with Purani, founder of Joey&Mom — a beautiful baby essentials brand born from heart, intention, and a major career pivot. From life as a chartered accountant to building a purpose-driven business, Purani shares how she turned a personal passion into a brand that’s redefining modern parenthood. We talk about creativity, challenges, sustainability, and what it really takes to leave the corporate world behind and build something of your own. HIGHLIGHTS: The personal moment that sparked the idea for Joey&Mom From corporate mindset to creative founder — what had to shift. Finding purpose beyond profit The power of intentional branding and storytelling Building a community, not just a customer base Links: https://www.instagram.com/joeyandmom/ https://www.instagram.com/puranz26 https://joeyandmom.com/ Follow Us Yasmin Shahira: @yasminshahira The Female Founded Series: @femalefoundedseries The Female Founder Academy: @thefemalefounderacademy www.thefemalefounderacademy.com Audio+: @myaudioplus Let us know if you enjoy this episode by tagging us on our social media!

In this heartfelt episode of The Female Founded Series, host [Your Name] sits down with Lyn and Qalisha, the inspiring co-founders of MUI — a Malaysian fashion brand that’s redefining what it means to build with meaning, purpose, and style. MUI isn't just about bags — it's a tribute to the bond between women. Born from the deep friendship between Lyn and Qally, the brand reflects a shared journey of connection, creativity, and chasing a dream together. With collections inspired by the women in their lives — including their daughters — MUI stands out not only for its design but for its soul. Whether you're a fashion lover, aspiring founder, or simply in need of a dose of inspiration, Lyn and Qally’s story reminds us that the best brands come from the most authentic bonds.Tune in and be inspired! HIGHLIGHTS: The story behind MUI and its meaning rooted in Sisterhood. Building a brand as co-founders and navigating their partnership. Business challenges and staying resourceful. Key launch strategies and growth milestones. Balancing brand-building with motherhood. Links: https://www.instagram.com/liyanalyn/ https://www.instagram.com/qalisharay/ https://www.instagram.com/official__mui/ https://www.muiofficial.com/ Follow Us Yasmin Shahira: @yasminshahira The Female Founded Series: @femalefoundedseries The Female Founder Academy: @thefemalefounderacademy www.thefemalefounderacademy.com Audio+: @myaudioplus Let us know if you enjoy this episode by tagging us on our social media!

In this deeply personal solo episode, I’m back on the mic after taking time away to experience the most transformative season of my life — pregnancy, postpartum recovery, and stepping into the beautiful, messy, powerful world of motherhood for the first time. For the first time in my journey as a female founder, I allowed myself to slow down. To pause the hustle. To be still. And in that stillness, I found a new version of myself — softer, stronger, more aligned. In this episode, I open up about: How motherhood changed my rhythm, my mindset, and my definition of success Why slowing down doesn’t mean stepping back The deeper why behind building The Female Founder Academy What real freedom means to me now (spoiler: it’s not just about income) The wellness rituals keeping me grounded as I juggle business and baby life What’s coming next — and how I’m building with more intention than ever before If you're a fellow founder navigating a season of transition, growth, or simply craving permission to pause… this episode is for you. Follow Us Yasmin Shahira: @yasminshahira The Female Founded Series: @femalefoundedseries The Female Founder Academy: @thefemalefounderacademy www.thefemalefounderacademy.com Audio+: @myaudioplus Let us know if you enjoy this episode by tagging us on our social media!

In this episode of the Female Founded Series, we delve into the remarkable journey of Sharifah Aryana, a prominent Malaysian actress who transitioned into entrepreneurship with the founding of Confidence Cosmetics. From navigating the challenges of building a skincare brand to juggling roles as a new mother and businesswoman, Yana shares her insights on resilience, partnership dynamics, and empowering women in business. Join us for a compelling conversation filled with inspiration and practical advice for aspiring entrepreneurs. HIGHLIGHTS: Yana shares the inspiration and challenges behind starting her skincare brand. Insights on how her acting career influenced her business approach. Discusses managing new motherhood while launching and running a company. Explores the dynamics and balance of working closely with her spouse. Valuable tips and lessons for women looking to start their own businesses. Links: Sharifah Aryana Instagram: https://www.instagram.com/yana.alyahya Confidence Cosmetics Instagram: https://www.instagram.com/confidencecosmeticsmy/ https://confidencecosmetics.com.my/ Follow Us Yasmin Shahira: @yasminshahira The Female Founded Series: @femalefoundedseries The Female Founder Academy: @thefemalefounderacademy www.thefemalefounderacademy.com Audio+: @myaudioplus Let us know if you enjoy this episode by tagging us on our social media!