In this episode, Jesmine shares how she co-founded Applecrumby with her husband, scaled it into a trusted name in baby care, and navigated the realities of being a COO, mom, and entrepreneur in a saturated market. From startup challenges to personal sacrifices, this is the story of building a brand that puts parents — and their babies — first.HIGHLIGHTS: How a mother’s need for safe baby products led to the birth of Applecrumby Building a household brand in a highly saturated baby care market What it’s like co-founding and running a business with her husband Jesmine’s behind-the-scenes role as COO in scaling the brand The toughest lessons she’s learned as a woman in business and motherhoodLinks: https://www.instagram.com/applecrumby.official https://applecrumby.com/Follow Us Yasmin Shahira: @yasminshahira The Female Founded Series: @femalefoundedseries The Female Founder Academy: @thefemalefounderacademy www.thefemalefounderacademy.com Audio+: @myaudioplusLet us know if you enjoy this episode by dropping a comment here or tagging us on our social media!