Marketing is rapidly evolving from an art to a science. The Evidence-Based Marketer is a podcast and resource—with a special emphasis on financial services marketing—focused on how you can use data and research and time-tested strategies to be a more effective marketer. Whether you’re looking to grow your business or provide a better client experience, we help you put the science of marketing behind almost everything you do. Visit http://www.theevidencebasedmarketer.com to learn more. Symmetry Partners, LLC, is an investment advisory firm registered with the Securities and Exchange Commission. The firm only transacts business in states where it is properly registered, excluded or exempted from registration requirements. No one should assume that future performance of any specific investment, investment strategy, product or non-investment related content made reference to directly or indirectly in this material will be profitable. As with any investment strategy, there is the possibility of profitability as well as loss. Due to various factors, including changing market conditions and/or applicable laws, the content may not be reflective of current opinions or positions. Please note the material is provided for educational and background use only. Moreover, you should not assume that any discussion or information contained in this material serves as the receipt of, or as a substitute for, personalized investment advice. Please note that nothing either stated or implied on this podcast is intended to be Compliance or Legal advice regarding your Marketing Program.