We continue our focus on persuasion with details on 8 persuasion techniques (such as Unity, Liking, Social Proof), including a technique that increases your chances of getting agreement by 50%.
Visit http://www.theevidencebasedmarketer.com to learn more.
Sep 9, 2021
29 min
How can you be more personally and professionally persuasive? In this episode we focus on first impressions and body language. How can you come across as more warm and competent (the two major elements of first impressions)? We also examine what physical cues can—and can’t tell us—about how someone might be feeling.
Visit http://www.theevidencebasedmarketer.com to learn more.
Aug 26, 2021
21 min
Clearly articulating the value you provide to your clients can lead to more referrals, faster growth, and a more efficient and scalable business. As the Marketer, Stephanie Bogan, says, “When the vision is clear, the decisions get easy.” In this episode we look at how to construct an effective, memorable and durable value proposition/mission statement, including the key ingredients and how to use it in your business.
Visit http://www.theevidencebasedmarketer.com to learn more.
Aug 12, 2021
17 min
Social media is not just for prospecting. It is also a powerful tool for educating clients, gaining deeper insights into their lives and social and professional networks, and building stronger relationships. In this episode we look at the critical role social media can play in elevating your client experience.
Visit https://www.theevidencebasedmarketer.com to learn more.
Aug 12, 2021
23 min
More than 3.75 billion people around the world use social media. And that number continues to grow. It’s becoming increasingly imperative for businesses to use social media as part of their overall marketing and communications strategy. In this episode of The Evidence-Based Marketer, we dive into some of the best practice for optimizing your social media to generate leads.
Visit https://www.theevidencebasedmarketer.com to learn more.
Jul 29, 2021
35 min
For many businesses, your clients’ first impressions of you and your services and solutions will be shaped by your digital presence. In this episode we look at how you can create a consistent and compelling digital strategy that allows you to clearly differentiate yourself and gain efficiencies of scope and scale.
Visit https://www.theevidencebasedmarketer.com to learn more.
Jun 30, 2021
27 min
How hard is your brand working for you? That’s a question marketers should ask themselves regularly—but seldom do. In this episode, we look at a time-tested, four-step process for building—or refining your brand. We look at everything from defining your brand’s promise and personality to brand architecture to key considerations for successful messaging.
Visit https://www.theevidencebasedmarketer.com to learn more.
Jun 30, 2021
28 min
The ability to track and measure almost everything, provides marketers with powerful insights into how to evolve and fine tune tactics and strategies to optimize effectiveness. In this episode, we provide an overview of this brave new world and what it means for marketers today.
Visit https://www.theevidencebasedmarketer.com to learn more.
Jun 30, 2021
16 min