Celebrating CX Day with Ingrid Lindberg #CX4HERWe’re celebrating CX Day by kicking off our #CX4Her series. In this inaugural episode, Kevin hosts Ingrid Lindberg, Founder and CXO of Chief Customer, to discuss her career and role pioneering the title of CXO. She shares everything from how she defined the importance of customer experience to the skepticism and roadblocks she faced along the way. She wraps up with some insight into why women are at the forefront of the customer experience movement and sage advice for others in the field. Meet Your Guest:Ingrid Lindberg, Founder & CXO, Chief CustomerIngrid Lindberg is a serial Customer Experience Officer (CXO). As the first person to hold the title of CXO, she has been transforming companies with her approach to customer experience for 20 years. Her work has spanned the Fortune 500 - including Finance, Healthcare, CPG, Telco and Retail, working with companies to create differentiating customer experience strategies and cultures. She most recently was the President of Kobie Marketing, a loyalty marketing technology provider. She’s a global keynote speaker, an author and through her company, Chief Customer, acts as a guide to organizations as they drive their customer experience strategies and people-centric culture changes. Meet Your Host:Kevin Cochrane, Chief Marketing Officer of SAP Customer ExperienceKevin was appointed as the Chief Marketing Officer of SAP Customer Experience in February 2018. He has spent over 20 years in the technology industry focused on his vision for the creation of the Digital Experience Platform market and the unification of CRM. Kevin holds a degree in International Relations from Stanford University. He is also an avid runner, participating in a variety of half-marathons and other races around the world. Follow Kevin on Twitter @kevinc2003 and connect with him on LinkedIn.

In this episode, Johann speaks with Patrick Salyer, CEO of Gigya (part of SAP), about the General Data Protection Regulation and the importance of trust in customer experience. Patrick will explain why third-party data brokers have it all wrong, and will share personal anecdotes that illustrate the importance of first-party consent. Meet your Guest Patrick Salyer As CEO of Gigya, Patrick Salyer is responsible for driving the vision, strategy and day-to-day operations of the business, which was acquired by SAP in 2017. Before being appointed as CEO, Patrick held such leadership positions with Gigya as Vice President of Strategy & Operations and Vice President of Business Development. Prior to joining Gigya, Patrick served as a consultant for L.E.K Consulting, a strategy consulting firm. He holds a bachelor's degree in Economics from Harvard University. Meet your Host Johann Wrede Global Vice President, Strategic Marketing of SAP Hybris At his core, Johann Wrede is a marketer because he loves to create, experiment, and tell stories. He has worked in technology for over 20 years, with experience spanning business development, sales, and pre-sales and more. As Global Vice President of Strategic Marketing at SAP Hybris, Johann is responsible for the overall positioning and messaging for SAP Hybris’ solutions portfolio. Check him out on Twitter @wredefine.

In our latest episode, Jamie and Johann are joined by SAP’s Global CMO, Maggie Chan Jones, to examine what it means to be a marketer in the digital age. They examine the importance of meaningful customer connections as a requirement to compete in an increasingly commoditized market. They answer questions around how marketers can balance data-driven insights while still appealing to human emotion and authenticity.

The first episode, “20 Years of Customer Experience”, will highlight how customer interactions have changed over the years as SAP Hybris has grown. With more choices and new ways of consumption, customers expect to make decisions on their own terms. How has that influenced the customer journey and brand engagement? Using the music industry as an example, SAP Hybris CMO Jamie Anderson and Vice President of Audience, Brand and Content Marketing Johann Wrede co-host this informative and fun three-part mini-series, “20 Years of SAP Hybris.”