In this episode, I discuss one of the most important things in the life of a business – creating a framework for achieving your biggest goals. I share a story of a meeting I had with a client whose goal was to get to $100 million in five years.   Some of the highlights include:   <ul> <li style="font-weight: 400;">How to break down huge goals into a set of smaller ones</li> <li style="font-weight: 400;">Why ROI doesn’t tell the whole story about your ad performance</li> <li style="font-weight: 400;">Tips on creating amazing content</li> </ul>   So if you’d like to learn about what it takes to achieve your goals, listen to the podcast and you’ll get your answers.

Getting Leads from Content

What is "Content Hacking"?
It's an understanding of how to:
    * Deconstruct content marketing into a step by step system
    * That is then reconstructed to produce performance across platforms
Think of  it as "content marketing that is accountable and predictable"
For the sake of clarity, I will interchange between "content marketing" and "content hacking" . But know, I am always thinking about content that gets results i.e "content hacking").