I did a few speaking gigs recently and had a chance to work alongside my good friend Taki Moore from Million Dollar Coach.   I talked to one of his Black Belt members about all kinds of stuff that you’ll find in this podcast.   Here are some of the awesome things that you’ll learn:   1. How he gets amazing results and a ton of leads from his content 2. A 3-step framework for warming up leads and landing sales 3. The worst content advice that you can get   Go ahead and listen to the podcast if you want in on a few sales secrets.

Emotions vs. Logic

What is "Content Hacking"?
It's an understanding of how to:
    * Deconstruct content marketing into a step by step system
    * That is then reconstructed to produce performance across platforms
Think of  it as "content marketing that is accountable and predictable"
For the sake of clarity, I will interchange between "content marketing" and "content hacking" . But know, I am always thinking about content that gets results i.e "content hacking").