In this episode, I dive deep into one of the most common questions: What price should you pay for a lead? I share a real-life story involving a strategy that we developed for a client who had a very specific number in mind.   Here are some of the things you’ll learn:   1. How to combine great content with audience amplification 2. What you can do to get more leads for less money 3. How to get people to engage with you   Listen to this podcast and learn the secrets to not overpaying for leads.

How to Define and Achieve Your Goals

What is "Content Hacking"?
It's an understanding of how to:
    * Deconstruct content marketing into a step by step system
    * That is then reconstructed to produce performance across platforms
Think of  it as "content marketing that is accountable and predictable"
For the sake of clarity, I will interchange between "content marketing" and "content hacking" . But know, I am always thinking about content that gets results i.e "content hacking").