In this episode, I get into the unbreakable bond between the content you put out and the success of your funnel. I discuss some of the most effective ways of grabbing hot leads. I also share stories from some of my clients who got it right.   Among the amazing things that you’ll learn include:   1. How my client got 250 leads from a single email 2. Why the content you send out to your audience matters 3. Choosing what works for your specific model   So if you’re hungry for new leads, go ahead and see how the simple framework presented in this podcast can do that for you.

How Much Should You Pay for a Lead?

What is "Content Hacking"?
It's an understanding of how to:
    * Deconstruct content marketing into a step by step system
    * That is then reconstructed to produce performance across platforms
Think of  it as "content marketing that is accountable and predictable"
For the sake of clarity, I will interchange between "content marketing" and "content hacking" . But know, I am always thinking about content that gets results i.e "content hacking").