The Cogent Marketer
The Cogent Marketer
The Cogent Marketer
Join The Cogent Marketer, as President/CEO of Cogensia, Brad Rukstales, and industry leaders discuss: Data, Marketing, Customer Intimacy (connecting with customers), Restaurant and Tolling Industries, and more.
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41: Minute: One Good Idea, Every Day. Do you have one? Something to consider!
41: Minute: One Good Idea, Every Day. Do you have one? Something to consider!
Sep 28, 2020
3 min
40: We are not very good at understanding and evaluating risk. This episode reviews the concepts of fear, anxiety, risk versus reward, Black Swan Events, and more. Special shout out to fs.blog, a source for much of the material here!
40: We are not very good at understanding and evaluating risk. This episode reviews the concepts of fear, anxiety, risk versus reward, Black Swan Events, and more. Special shout out to fs.blog, a source for much of the material here!
Aug 7, 2020
28 min
39: Join the Cogent Marketer and hear from Joel Schiltz, Senior Vice President at Cogensia, as we review the mess with forecasting, budgeting, and earnings management beyond the pandemic!
39: Join the Cogent Marketer and hear from Joel Schiltz, Senior Vice President at Cogensia, as we review the mess with forecasting, budgeting, and earnings management beyond the pandemic!
Jul 29, 2020
14 min
38: Crisis! Catastrophe! I mean it – the marketing world is in for a HUGE world of pain. Three areas of your marketing that will be impacted for years because of Covid-19!
38: Crisis! Catastrophe! I mean it – the marketing world is in for a HUGE world of pain. Three areas of your marketing that will be impacted for years because of Covid-19!
Jul 9, 2020
4 min
37: Minute: Marketers beware: the lost months of measurement! Throw out the campaign reports – it doesn’t matter now.
37: Minute: Marketers beware: the lost months of measurement! Throw out the campaign reports – it doesn’t matter now.
Jul 6, 2020
3 min
36: It Ain’t All Bad! Special Guest Neil Culbertson, Founder of Growth Partners, reveals his thoughts on the future of restaurants, and what you need to do today.
36: It Ain’t All Bad! Special Guest Neil Culbertson, Founder of Growth Partners, reveals his thoughts on the future of restaurants, and what you need to do today.
Jun 17, 2020
12 min
35: The Cogent Marketer Minute - Statistician’s Nightmare: We are ALL Analysts NOW!
35: The Cogent Marketer Minute - Statistician’s Nightmare: We are ALL Analysts NOW!
Jun 9, 2020
3 min
34: Minute: How do we value human life? In this episode, Brad reviews a famous clip by the economist Milton Freidman.
34: Minute: How do we value human life? In this episode, Brad reviews a famous clip by the economist Milton Freidman.
May 12, 2020
4 min
33: In this episode, the Cogent Marketer talks about the concept of profitability, the market price, and the role of external capital. With a surprising amount of personal revelation, Brad Rukstales discusses his point of view, and why he has NEVER accepted
33: In this episode, the Cogent Marketer talks about the concept of profitability, the market price, and the role of external capital. With a surprising amount of personal revelation, Brad Rukstales discusses his point of view, and why he has NEVER accepted
May 5, 2020
18 min
32: Minute: Make sure you can quantify the value of what you provide to your clients.
32: Minute: Make sure you can quantify the value of what you provide to your clients.
May 4, 2020
3 min
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