Today we visit with Shane Hickenlooper, co-owner of Scroll, a start-up digital marketing agency based in Layton, UT.
As part of a recent rebranding, joinscroll.com has expanded its business beyond SEO and Web Development to become a full digital-service agency.
The US Bureau of Labor Statistics:
Those are the statistics for these positions related to your business, but Shane's position is slightly different. He's built a business on skills he developed running side hustles, working sales jobs, and trusting in the skills and talents of the team he has built.
A major key to opening opportunities to work in marketing without college requires a lot of self-education. Shane describes this as sweat-equity.
Questions asked in the podcast:
- When did you decide to drop college entirely and focus on what was working for you?
- Did you look at the risks of leaving a job to start a business?
- Have you ever heard of intrapreneurship?
- What's your opinion about "Marketing Gurus?"
- Who do you look to for marketing and business advice?
- What kind of skills do people need to enter this business space? Or get a job with you?
Do you have an amazing career tip? Send me a 20-30 second voice clip with your best tip here!