The Car Guy Simple Podcast
The Car Guy Simple Podcast
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Episode 7: A Sit Down With 3rd Generation, Multi-Rooftop, Dealer Principle Rob Sickel
53 minutes Posted Oct 28, 2025 at 7:00 am.
Intro
Welcoming Rob Sickel
Who Is "Rob Sickel"
What's a "PHD"
How Did Pine Belt Start
Creating a Successful Culture
Break
Talking Branding
Keeping It LOCAL
Corporate Philanthropy
Data & Instincts
Management Style
Rewards Programs
Talking The Future
The EV Evolution
Final Thoughts
0:00
53:08
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Show notes

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In this episode Joe of Car Guy Simple sits down with 3rd Generation, Multi-Rooftop Dealer Principal Rob Sickel of the Pine Belt Organization in New Jersey.

At Car Guy Simple we bring you information, concepts and talks with people that are shaping the industry. The Pine Belt Organization has been owned and operated by the same family for 88 years, and as such we talk with Rob about the successes of Pine Belt, it’s stumbles, and what it believes is a winning path forward for dealerships.

From establishing a Culture that keeps employee retention high. Efficiently using Branding to stay relevant and making your identity known, and the importance of keeping yourself a Local Destination. We also discuss with Rob the Importance of Corporate Philanthropy, what’s the right way to do it, and what is everyone else doing wrong. Joe and Rob also talk about the future of the auto industry and MUCH more listen in and Learn!

The Car Guy Simple Podcast is committed to bringing you the best information from real people and business’ serving the Auto Industry!

EPISODE CREDITS:

Produced by PMD

Artwork designed by PMD

Additional music licensed through iStock


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