Send us Fan Mail Car Guy Simple is proud to have John Hamlin of Hamlin & Associates; Ad Age and Automotive News Award Winner for Best Use of Data 2025! Joe and John sit to talk about the new age of using tech and AI to correctly, successfully, and profitably market to your clients using direct mail! What’s old may be new again, with modern day tricks of the trade it’s time to effectively clean up your CRM and target potential customers. Keep listening and remember to like and subscribe. A...

Send us Fan Mail Joe Levine sits down with Townsquare Media’s Jessica Schwartz to talk about the effectiveness of radio in today’s marketing world. The perception that radio advertising is a thing of the past will be completely shattered! Together they speak about how radio still reaches a mass audience, the evolution of audio and video advertising, terrestrial vs streaming, why radio campaigns fail, and more! Find out how media companies are successfully utilizing radio in an increasingly di...

Send us Fan Mail Joe Levine gives his insights into decades of Automotive Advertising! Getting into the mind of the consumer to optimizes your advertising in the simplest, yet effective way. In that regard it is important to remind yourself that YOU are not your customer! This episode focuses on the psychology of making your dealership’s sales process: Experience Driven. Consumers can purchase or products from any other dealership, so how do you MAKE them choose YOU. By going through the proc...

Send us Fan Mail Buckle up for this one as Joe of The Car Guy Simple Podcast gives you the secret sauce to boost your dealership’s web presence! We’ll be going over how to Boost Customer Attention and Retention. Joe deep dives on the Importance of a Why Buy page on your website and the most important dos and don’ts of it. He’ll also teach you how to Customize the Buying Experience to capture customers attention and keep them in your funnel! In the Second-half of the episode Joe sits down with...

Send us Fan Mail In this Episode of The Car Guy Simple Podcast Joe sits with Auto Industry Veteran Bill Brunner. Joe and Bill discuss the secrets to running a successful dealership, tackling the ins- and outs of Fixed-Ops departments, Fixing in dealership culture, and much more. Bill was born into the auto industry, beginning by working in his grandfather’s auto shop which would go on to become to become a dealership he himself would run. Bill eventually shifted away from running a dealership...

Send us Fan Mail The Car Guy Simple Podcast welcomes back Industry Legend Tom Stuker! In our last episode with Tom, we talked about how to improve your phone skills. TODAY we discuss the 4 Pillars of Dealership Success! Listen in and get your notepads ready as Tom provides you the path to properly hiring and training your salespeople for a SUCCESSFUL career with your dealership. Don’t just hire the first person who comes in, take your time and train right so your salespeople become 20 plus un...

Send us Fan Mail Welcome back to the Car Guy Simple Podcast! Super charge your skills and knowledge in the auto industry with Joe Levine. We discuss how “Fade” creeps in and how to combat it. Don’t let yourself, your employees, or even customers fail because Fade crept into your behaviors and dealership. We also look at the data on the topic of “Tonnage”. Don’t succumb to spending more time and money to reach more leads that aren’t quality leads. As quality erodes, so does time on site and th...

Send us Fan Mail In this episode Joe of Car Guy Simple sits down with 3rd Generation, Multi-Rooftop Dealer Principal Rob Sickel of the Pine Belt Organization in New Jersey. At Car Guy Simple we bring you information, concepts and talks with people that are shaping the industry. The Pine Belt Organization has been owned and operated by the same family for 88 years, and as such we talk with Rob about the successes of Pine Belt, it’s stumbles, and what it believes is a winning path forward for d...

Send us Fan Mail Car Guy Simple welcomes Special Guest and Industry Legend Tom Stuker! Tom’s extensive 50-year career in the automotive industry has been one of the most transformative of any kind. From revolutionizing the BDC to sales training Tom has been shaping the auto leaders for generations. Tune in as we deep dive Stuker’s history for those of you who are new to the industry, and after the break Joe and Tom will teach you how to sell more cars PERIOD! From improving your phone skills ...

Send us Fan Mail Welcome Back to Car Guy Simple! In today’s episode we discuss Social Media! It’s important for every dealership to have a social media presence, but how do we as Car people effectively use it for sales and growth. Listen in as Joe and Eaman discuss Balancing Promotional Content with Community Engagement, whether social media is a soft sell or if it can be used as a hard sell. Learn how dealers can turn social followers into Showroom Traffic. Make sure your using social media’...