The Car Guy Simple Podcast
The Car Guy Simple Podcast
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Episode 6: Improve Your Phone Skills with Industry Legend Tom Stuker
49 minutes Posted Oct 14, 2025 at 7:00 am.
Introduction
Welcoming Tom Stuker
Who is "Tom Stuker"
The first automotive Call Centers
Training Salespeople
What’s going to make you a Better Seller
Break
Why do you need Phone Skills?
Do THIS when on the Phone
Setting Phone Ups
2 MOST Important things on a call
Calling about the SALE?
We NEED to teach people how to SELL
The FIXATION on first time closing ratios.
Leave a BETTER VOICEMAIL!
GET the payment down.
The BEST advice to new Salespeople
ALWAYS get referrals!
Final Thoughts
0:00
49:35
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Show notes

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Car Guy Simple welcomes Special Guest and Industry Legend Tom Stuker!

Tom’s extensive 50-year career in the automotive industry has been one of the most transformative of any kind. From revolutionizing the BDC to sales training Tom has been shaping the auto leaders for generations.

Tune in as we deep dive Stuker’s history for those of you who are new to the industry, and after the break Joe and Tom will teach you how to sell more cars PERIOD! From improving your phone skills to learning the most important; time proven, automotive sales technique… the Art of The Referral.

If you’re in auto sales this is one episode YOU CAN’T AFFORD TO MISS!

The Car Guy Simple Podcast is committed to bringing you the best information from real people and business’ serving the Auto Industry!

If you have a question or want to reach out to Tom Stuker for yourself:

989-820-2792

Email at: [email protected]

EPISODE CREDITS:

Produced by PMD

Artwork designed by PMD

Additional music licensed through iStock


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