When Crisis Hits: How Leaders Stop the Bleeding Without Making It Worse from The Business Fix

The Business Fix

Josh Troche and Chrissy Myers

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When Crisis Hits: How Leaders Stop the Bleeding Without Making It Worse

55 minutes Posted Jun 3, 2026 at 6:00 am.

Episode Intro: Internal & Family Crises

Capitalism & Small Business Realities (The Spirit Airlines Lesson)

Internal Operational Collapses vs. External PR Disasters

Stepping into the Fire: The Crisis Triage Framework

Framework 1: Regulate (Your Tone is the Team's Temperature)

Framework 2: Reveal (Silence Creates Stories, Clarity Creates Stability)

Framework 3: Rebuild (The Three True Responsibilities of a CEO)

Psychological Safety: Removing the Punishment for Honesty

Protecting Your Entrepreneurial Confidence in Hard Times

Owning the Mistake Without Legally Exposing the Company

Apology Without Action is Just PR Noise

The Danger of Speed: Fast & Wrong Creates a Second Crisis

Operational Triage: Treating Business Chaos Like the E.R.

Pulling the Red Cord: Empowering Your Team to Stop Production

System Fixes vs. Symptom Fixes (Is it a Headache or a Stroke?)

The Toddler Approach: Asking the 5 Whys to Strip Away Blame

Creepy Calm: Why Your Team Mirrors Operational Demeanor

What Boeing & Ford Teach Us About Toxic C-Suite Environments

PR Strategy: Internal Communication Prevents External Sabotage

The Trust Over Pizza Principle

External Branding and Why You Can't Treat Audiences Like Idiots

The 10-Minute Window: Navigating Modern Communication Speeds

Corporate Speak vs. Simple Facts (The Door Flew Off the Plane)

Value Failures vs. Process Failures: Deciding Who Steps to the Mic

Gold Standard Case Study: The 1982 Tylenol Cyanide Crisis

Overreacting for Trust: The Unprecedented J&J Turnaround

Band-Aid Shortcuts and Secondary Crises

Expensive Egos: A Cautionary Fraud Investigation Story

Department Dynamics: Resilient vs. Frantic Managers

Cadence Control: Structuring How and When You Communicate

Variable Isolation: Solving Business Problems One Lever at a Time

Firing Toxic Customers During a Crisis

The Apology Video: Authentic vs. Cringe "Hostage Tapes"

Two Emergency SOPs Every 10-Person Company Needs in a Drawer

Wrap Up & Next Episode Teaser: Firing Your Toxic High Performer

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Send us Fan Mail A crisis will show you exactly what your business culture, systems, and leadership are made of. Fun, right? In this episode of The Business Fix, Chrissy and Josh break down how small business owners, CEOs, and managers should respond when things go sideways whether it is an operational failure, a PR problem, a key employee leaving, a legal threat, a broken brand promise, or the kind of internal panic that makes everyone quietly update their LinkedIn profile. Chrissy shares th...

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