The Business Fix
The Business Fix
Josh Troche and Chrissy Myers
Hero to Architect: The Leadership Shift You Must Make to Scale
44 minutes Posted Mar 11, 2026 at 6:00 am.
Scaling vs. growth (cold open)
Springtime banter + “Letter People” magnets
The “glass ceiling” problem
CEO identity shift: hero → architect (why founders become the bottleneck)
The 3 S’s before doubling headcount: Structure, Standards, Stewardship
Hero culture → process culture
Marketing budget benchmarks by revenue
Rising CPA + “finite search volume” + channel saturation reality
The Tech Stack Trap
“Radically direct” + “to be clear is to be kind”
Quick Shot: when fractional leaders make sense
Outro + tease next episode
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Show notes
Send us Fan Mail Most business owners say they want “growth”… but what they really need is scaling—getting bigger while becoming more efficient. In this episode, Josh and Chrissy break down why so many small and mid-sized businesses hit the same painful glass ceilings (hello: $1M, $5M, $10M) and what has to change at each level. Chrissy dives into the hardest shift founders face between $1M and $5M: it’s not strategy, it’s surrender. If your identity is still tied to being the hero (rai...