This week, Brian uses the Big Game and the branding surrounding the event to advocate for more respect and recognition for the Xennial microgeneration. After he gets that off his chest, we discuss the broad cross-generational appeal of this year's game, halftime show, and ads, and decide we're actually pretty happy with how it all went down!  Catch The Break Room every other Wednesday at 2:00 PM CST @GriffinWink on Facebook and Youtube Live. Post-produced episodes available wherever you listen to Podcasts.

In our first Break Room of 2022, the team talks about viral media trends that ran rampant over the holidays and the culture of manufacturing viral media spurred on by the success at TikTok. In the end, we come to some very important conclusions about caring for your company's brand in an age of instant gratification. Follow along with us throughout as we reference a few current viral trends: Emily Zugay's TikTok Gold: https://www.youtube.com/watch?v=ZdtW88jSd64 Elmo is an Icon: https://twitter.com/wumbooty/status/1478193742075023365 https://vm.tiktok.com/TTPdMLxVwV/ https://vm.tiktok.com/TTPdMLxVwV/ https://vm.tiktok.com/TTPdMLULCL/  

This week, the Break Room Crew dives into their Spotify Wrapped stories and shocking dioscoveries are made about the group's listening tastes and habits. More importantly, though, we discuss how Spotify has taken the normally taboo subject of User Information and used it to create one of the most successful viral audience engagement campaigns ever. Catch The Break Room every other Wednesday at 2:00 PM CST @GriffinWink on Facebook and Youtube Live. Post-produced episodes available wherever you listen to Podcasts.

Erik, Summer, Brian, and Chelsea take some time out of their day to share some thoughts on modern, effective web design, and how the social media landscape is likely to continue to change and evolve as generations age.   Catch The Break Room, now airing every other Wednesday at 2:00 PM CST @GriffinWink on Facebook and Youtube Live. Post-produced episodes available wherever you listen to Podcasts.

Brian, Erik, Trace, and Kevin open up the can of worms that is Meta. What is Facebook getting at with this rebrand, how plausible is the MetaVerse, and why now? Catch The Break Room, now airing every other Wednesday at 2:00 PM CST @GriffinWink on Facebook and Youtube Live. Post-produced episodes available wherever you listen to Podcasts.

Kevin, Chelsea, Rusty, and Summer discuss their favorite podcasts, how the medium has evolved since its inception and why the format has become so popular for both listeners and content creators, especially over the past two years. This week, we also officially welcome The Break Room's sister podcast, Life of The Brand, into GriffinWink's regular content lineup!  Life of The Brand is a shorter form, focused look into the latest news and trends in the Advertising industry hosted by Kevin Wade, and Brian Wink, two regular Break Room panelists. Enjoy more hot takes, updates, and breakdowns on a broadcast built specifically for the medium of podcasting. Catch The Break Room, now airing every other Wednesday at 2:00 PM CST @GriffinWink on Facebook and Youtube Live. Post-produced episodes available wherever you listen to Podcasts. 

In an episode that jumps from snack food monopolies to planned product scarcity to feats of musical genius, Kevin, Brian, Erik, and Trace don't miss a beat tying it all back to the importance of the buyer persona and understanding your audience.  Catch The Break Room, every other Wednesday at 2:00 PM Central @GriffinWink on Facebook and Youtube Live.

Erik, Kevin, and Trace break down this week's internet breakdowns. What happened? Why did it take so long to fix? How did people react, and what can we learn from it all? Catch The Break Room every Wednesday at 2:00 PM Central @GriffinWink on Facebook and Youtube Live.

Kevin, Chelsea, and Summer discuss brand strategy, where to begin as a business, and how understanding your personal brand is the key to lasting success in both work and life. Catch The Break Room every Wednesday at 2:00 PM Central @GriffinWink on Facebook and Youtube Live.

Erik, Brian, and Trace talk through the Pew Institute's latest report on traditional News Media. Catch The Break Room every Wednesday at 2:00 PM Central @GriffinWink on Facebook and Youtube Live.