The Break Room
The Break Room
The Break Room
Spotify Wrapped - A Masterclass in Audience Engagement
56 minutes Posted Dec 1, 2021 at 10:03 pm.
PM CST @GriffinWink on Facebook and Youtube Live. Post-produced episodes available wherever you listen to Podcasts.
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This week, the Break Room Crew dives into their Spotify Wrapped stories and shocking dioscoveries are made about the group's listening tastes and habits. More importantly, though, we discuss how Spotify has taken the normally taboo subject of User Information and used it to create one of the most successful viral audience engagement campaigns ever.
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