BOA is a disruptive sports nutrition company with the very novel idea of using oxygen as a way to atomize nutrients and deliver them to you in an aerosolized blast. BOA's blast of atomized nutrients is poised to deliver solutions to a myriad of problems. On The Blast, I'll be joined by our Founder and Chief Innovation Officer, Hank Durschlag. We'll talk about the science behind BOA, and the development of the various BOA products. We'll talk about the problems that we've identified, and how BOA can help solve those problems. You'll hear real-life stories of how BOA helped people be BETTER at whatever they wanted to be BETTER at. You'll hear how BOA helped people perform better, break records, and achieve their personal bests. But, this podcast is more than a discussion of the development and marketing of a sports nutrition product; it's a podcast about how the process of turning an idea into a real business works. We're proud of what we're building at BOA, and excited to share our journey and our stories with you through THE BLAST. I hope you'll join us each week and enjoy the trip.