Best Buy Ads’ President Lisa Valentino joins The Big Impression to discuss the evolution of retail media into what she calls ‘commerce media.’ The company’s latest AI That campaign with Microsoft is a good example of commerce media at play.

E.W. Scripps’ Seth Walters on making premium sports more accessible

The Big Impression returns for another season of insights and inspiration from leaders at the world’s most influential brands. Editors and co-hosts Damian Fowler and Ilyse Liffreing will look to uncover candid stories on game-changing campaigns from some of the world's biggest brands — including wins, losses, and lessons. New episodes are released every Wednesday.