Oura CMO Doug Sweeny on how the brand uses data, storytelling and its Olympic partnership to make wellness more personal — turning health insights into everyday behavior change.

Best Buy Ads’ Lisa Valentino on retail media’s next chapter: commerce media

The Big Impression returns for another season of insights and inspiration from leaders at the world’s most influential brands. Editors and co-hosts Damian Fowler and Ilyse Liffreing will look to uncover candid stories on game-changing campaigns from some of the world's biggest brands — including wins, losses, and lessons. New episodes are released every Wednesday.