Dani Feore, VP of Industry and Data Partnerships at The Weather Company, explains how weather-driven mindsets are helping marketers anticipate emotions, improve ROI, and move from reactive to adaptive marketing on The Big Impression podcast.

David Young, VP of Retail Media at Dick’s Sporting Goods, joins The Big Impression podcast to talk about how the retailer in enhancing the customer journey.

Ace Hardware’s Molly Hjelm joins The Big Impression podcast to discuss why the future of retail media will depend on retailer relationships, local relevance and fully embracing the “retail” in retail media.

Seth Walters, head of CTV sales at E.W. Scripps, joins The Big Impression podcast on why sports shouldn’t sit behind paywalls.

Best Buy Ads’ President Lisa Valentino joins The Big Impression to discuss the evolution of retail media into what she calls ‘commerce media.’ The company’s latest AI That campaign with Microsoft is a good example of commerce media at play.

Oura CMO Doug Sweeny on how the brand uses data, storytelling and its Olympic partnership to make wellness more personal — turning health insights into everyday behavior change.

Land O’Lakes may be best known for dairy, but its latest effort has little to do with selling butter. In this episode of The Big Impression, CMO Heather Malenshek joins hosts Damian Fowler and Ilyse Liffreing to talk about a campaign that’s aiming for something bigger: changing how rural America shows up in culture.

In this episode of The Big Impression, hosts Damian Fowler and Ilyse Liffreing talk with Stanley Steemer's CMO Andrew Schneider about how a legacy brand earns its place again, starting with a moment everyone knows: spring cleaning.

Editors and co-hosts Damian Fowler and Ilyse Liffreing uncover insights and inspiration from leaders at the world's most influential brands. New episodes drop every Wednesday on all podcasting platforms and YouTube.

Natalia Ball, global chief growth officer at Mars Pet Nutrition joins The Big Impression podcast to talk about how Pedigree transformed a local Brazilian insight into a global business story. She also shares why she is now focused on the next frontier of growth: Connected commerce and making sure brands show up when AI agents, not just people, are making purchasing decisions.