The Big Impression
The Big Impression
The Current
The Big Impression returns for another season of insights and inspiration from leaders at the world’s most influential brands. Editors and co-hosts Damian Fowler and Ilyse Liffreing will look to uncover candid stories on game-changing campaigns from some of the world's biggest brands — including wins, losses, and lessons. New episodes are released every Wednesday.
Joy Robins on how The New York Times is luring news-averse advertisers
The New York Times' Global Chief Advertising Officer, Joy Robins, discusses games, commerce media and why news organizations need to shift the narrative away from "brand safety" to attract advertisers. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Jul 1
23 min
Kroger's Christine Foster says more brands are applying retail data to CTV campaigns
Christine Foster, group vice president of commercial strategy and operations at Kroger Precision Marketing, talks about the benefits of grocery data, helping brands see all the way through the marketing funnel, and the scale of its loyalty data set.
Jun 24
26 min
Reddit's Paulita David on how brands are using the internet’s most valuable focus group
Paulita David, VP, Head of U.S., Large Customer Sales at Reddit, unpacks how brands are tapping into Reddit’s communities for sharper consumer insights, real-time cultural signals, and a deeper understanding of what drives decision-making online.
Jun 18
23 min
Hisense CMO Sarah Larsen on turning the FIFA World Cup into a brand-building moment
As FIFA World Cup fever takes hold across North America, Hisense USA CMO Sarah Larsen joins the podcast to discuss the brand's role as an official tournament partner, the strategy behind its "Out Host with Hisense" campaign, and how the company is using one of the world's biggest sporting events to drive awareness, cultural relevance, and business growth in the competitive consumer electronics market.
Jun 11
24 min
The Weather Company's Dani Feore on how the elements can be a predictor of consumer behavior
Dani Feore, VP of Industry and Data Partnerships at The Weather Company, explains how weather-driven mindsets are helping marketers anticipate emotions, improve ROI, and move from reactive to adaptive marketing on The Big Impression podcast.
Jun 3
20 min
Dick’s Sporting Goods’ David Young on balancing performance with customer experience
David Young, VP of Retail Media at Dick’s Sporting Goods, joins The Big Impression podcast to talk about how the retailer in enhancing the customer journey.
May 27
26 min
Ace Hardware’s Molly Hjelm on bringing the retail back into retail media
Ace Hardware’s Molly Hjelm joins The Big Impression podcast to discuss why the future of retail media will depend on retailer relationships, local relevance and fully embracing the “retail” in retail media.
May 20
24 min
E.W. Scripps’ Seth Walters on making premium sports more accessible
Seth Walters, head of CTV sales at E.W. Scripps, joins The Big Impression podcast on why sports shouldn’t sit behind paywalls.
May 13
22 min
Best Buy Ads’ Lisa Valentino on retail media’s next chapter: commerce media
Best Buy Ads’ President Lisa Valentino joins The Big Impression to discuss the evolution of retail media into what she calls ‘commerce media.’ The company’s latest AI That campaign with Microsoft is a good example of commerce media at play.
May 6
22 min
Oura’s Doug Sweeny on turning data into daily wellness
Oura CMO Doug Sweeny on how the brand uses data, storytelling and its Olympic partnership to make wellness more personal — turning health insights into everyday behavior change.
Apr 29
28 min
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