The B-Side Brands

Spirts branding! Brock Coutts, owner of Patent 5 Distillery, chats with Justin on-location in Patent 5’s own whiskey aging and sampling room — the Prairie West room. We sample many amazing Patent 5 products and get the full backstory of how these products came to life. Brock talks about what got him into distilling, how he changed legislature in Manitoba to be able to open his doors, and we talk about the sacrifices he had to make to launch Patent 5. We get deep into the science and passion inside every bottle as well as the beautiful brand that surrounds the spirts. We also discuss the future of craft distilleries in Manitoba and what role Brock plays in shaping this future. patent5.ca | IG: @patent5distillery | Twitter: @Patent_5 | Facebook: @patent5spirits | ------ Theme Song: North x South - Ghosts | Instagram: @thebsidebrands | Email: [email protected]

Beer branding! Colin and Christel from Devil May Care Brewing Company (DMC) have a few beers with Justin and talk all about the craft beer industry, their passion for brewing, the humble beginnings when Steve and Colin started the company and the “brewty call” that changed everything. Christel explains how she created the unique visual identity for the brand, and discusses all the work involved in creating the label designs for each can. Also, with the recent wave of harassment cases in the craft brewery industry, we talk about the DMC culture and the measures the brewery puts in place to ensure equality for everyone, as well as their ideal future state for the entire industry. devilmaycarebrewing.com | IG: @devilmaybeer | Twitter: @devilmaybeer | Facebook: @devilmaybeer | ------ Theme Song: North x South - Ghosts | Instagram: @thebsidebrands | Email: [email protected]

Owner and founder of Prairie Proud, Cole Thorpe, stops by to chat all about his passion for the prairies. Cole talks about growing up in small town Saskatchewan, his deep family roots in the prairies and how that snowballed into starting his own apparel and accessory company. In this episode Justin and Cole discuss building a brand and ensuring consistency through all channels, patent and copyright infringement, philanthropic initiatives and giving back to the provinces that raised us, and sustainable and ethical production of textiles. Prairie Proud was founded on the values of passion, community, and quality in April 2014. At Prairie Proud, they are committed to providing current and former prairie residents the opportunity to wear their pride in quality casual wear while investing back into the heart of the prairies through charity contributions — wear the pride, invest in the prairies. prairieproud.ca |  IG: @prairieproud |  FB: @prairieproud ------ Theme Song: North x South - Ghosts | Instagram: @thebsidebrands | Email: [email protected]

Scott Hart and Jenn Willits, owners of Brass & Bones Tattoo Company, talk about getting into the tattoo business, apprenticeships, their passion for the industry and their customers, and much more. Scott and Jenn share some emotional stories they’ve experienced with their clients and what tattoos and tattoo culture mean to them. They get into starting up their own business and how they are making it different from other shops in Winnipeg, as well as some tips for people looking to get their first tattoo! With over 20 years of combined tattooing experience, Jenn and Scott decided to open the doors of their very own shop — Brass & Bones Tattoo Company. Since opening the shop has continued to rapidly expand first by bringing on more amazing artists and then into an incredible new space fully reflective of their culture and brand. Check out some of the jaw-dropping work coming out of Brass & Bones on their social channels below! IG: @jennwillits | @scottharttattoo | @brassandbonestattooco | A very special shout out to Hart & Hamilton for making one hell of an amazing product! Find out more about this local Winnipeg company by listening to this episode and by checking them out online at the links below. hartandhamilton.ca | IG: @hartandhamilton ------ Theme Song: North x South - Ghosts | Instagram: @thebsidebrands | Email: [email protected]

Esthetician and owner of Positivity Beautiful, Megan Gyles, chats with Justin about running a small business out of her home and all the trials and tribulations that come with it. Megan talks about how she started this journey, her brand, her passion, her love for people, and her need to help everyone realize how beautiful they actually are. Plus, Justin gets his first ever manicure during the interview! Megan has been a professional esthetician for over 16 years. Based out of Winnipeg, Manitoba, Positivity Beautiful offers a full range of products and services including, manicures, pedicures, facials, mobile makeup services, and more. Follow Positively Beautiful on Instagram for the best tips and tricks to keep your skin and nails healthy and positively beautiful. IG: @bepositivelybeautiful | @megangyles204 ------ Theme Song: North x South - Ghosts | Instagram: @thebsidebrands | Email: [email protected]

Professional dominatrix and business owner, Mistress Justine Cross, chats with John and Justin all about the sex worker industry, BDSM, fetishes and kinks. Justine talks about establishing her brand, building a global business in the pandemic, the struggles she faces with marketing a business in this type of industry, the negative stereotypes and unfair regulations imposed on sex workers, and much more. Mistress Justine Cross, the LA Dominatrix, has been active in the BDSM industry for over 10 years. After working at dungeons in LA, she decided to build her own empire opening two dungeons in LA. Since the start of the pandemic, Justine has become a GLOBAL Dominatrix reading clients all over the world. **Episode recorded on March 9, 2021** LosAngelesDominatrix.com | Live Events: LosAngelesBDSMevents.com | Recorded Classes: gumroad.com/justinecross | Twitter: @justineplays | IG: @thejustinecross | TikTok: @thejustinecross | Clubhouse: @thejustinecross ------ Theme Song: North x South - Ghosts | Instagram: @thebsidebrands | Email: [email protected]

Occupational Therapist (OT) and musician, Kale Lutomsky chats with Justin all about just what the heck occupational therapy is, how OT is beneficial to the general public, the struggles to market within the highly regulated industry, the risks of marketing, personal branding, defining your purpose, and differentiating in the medical practitioner industry. We also talk about mental health, how to manage your mental health, and the use of music as a tool in health and wellness. Kale Lutomsky is a registered Occupational Therapist working in both public and private contexts and is also the lead vocalist and songwriter for the Winnipeg rock-pop band North x South. As an Occupational Therapist by day, he sees clients with physical and/or mental health concerns with the goal of assisting clients in returning to work safely and re-engaging in daily life tasks (e.g. bathing, dressing, cooking, cleaning, etc.) after the onset of a sudden illness/injury. By night, Kale writes, records, produces, and performs songs with North x South and assists various bands throughout Winnipeg. harmonymb.com | IG: @kalelutomsky, @northxsouthofficial | Spotify: North x South ------ Theme Song: North x South - Ghosts | Instagram: @thebsidebrands | Email: [email protected]

Realtor, Nicole Hacault, talks with Justin and John about establishing a personal brand, marketing and advertising, bus bench ads, realtor gimmicks, content creation and management, work/life balance, and much more! Nicole is a Winnipeg Realtor who believes in marketing differently, standing out from the crowd and treating clients exceptionally well. She loves adventuring, travelling, hiking and all things outdoors. With a husband and 2 younger kids, Nicole has made this a family business. Find Nicole at: yourwinnipegrealtor.com | IG: @yourwinnipegrealtor | FB: Nicole Hacault & Associates - Royal LePage Top Producers Real Estate | YouTube: Nicole Hacault | Email: [email protected] ------ Theme Song: North x South - Ghosts | Instagram: @thebsidebrands | Email: [email protected]

On the first ever Brand Panel Special, John and Justin talk all about corporate branding - history of brand, branding with emotion, authentic branding, how to define your brand, starting with your WHY, Archetypes and much more. ------ Theme Song: North x South - Ghosts | Instagram: @thebsidebrands | Email: [email protected]

Ryan MacDonald and Jay Savage from the band The Honest Heart Collective sit down with Justin to talk about developing a band brand reflective of the internal culture, and how they express that brand in their image, live experience, song writing, partnerships, social content and marketing. We also chat gimmicks vs brand, on- and off-stage personas, and genre stereotypes, as well as hear a number of stories from the band’s 8-year career! The Honest Heart Collective is a four-piece indie rock back from Thunder Bay, Ontario. Formed in 2013, the band has released 3 full-length studio albums to date, along with 2 EPs and countless singles. Find THHC at: honestheart.co | Outro Song: The Honest Heart Collective - Linework | Spotify: The Honest Heart Collective | IG: @honestheartco | FB: The Honest Heart Collective | YouTube: The Honest Heart Collective | TikTok: @honestheartco  ------ Intro Theme Song: North x South - Ghosts | Instagram: @thebsidebrands | Email: [email protected]