Ryan MacDonald and Jay Savage from the band The Honest Heart Collective sit down with Justin to talk about developing a band brand reflective of the internal culture, and how they express that brand in their image, live experience, song writing, partnerships, social content and marketing. We also chat gimmicks vs brand, on- and off-stage personas, and genre stereotypes, as well as hear a number of stories from the band’s 8-year career!
The Honest Heart Collective is a four-piece indie rock back from Thunder Bay, Ontario. Formed in 2013, the band has released 3 full-length studio albums to date, along with 2 EPs and countless singles. Find THHC at:
Outro Song: The Honest Heart Collective - Linework |
Spotify: The Honest Heart Collective |
IG: @honestheartco |
FB: The Honest Heart Collective |
YouTube: The Honest Heart Collective |
TikTok: @honestheartco
------
Intro Theme Song: North x South - Ghosts |
Instagram: @thebsidebrands |
Email: [email protected]



