As the coronavirus situation continues to disrupt business and life, Molly discusses how to turn this challenging situation into an opportunity to improve. Even if your business has to close for a while, you will have a chance to improve and make your business wiser, more efficient and more meaningful. Molly shares lessons she's learned in her business to help you discover for yourself how you can learn from this challenging moment. ABOUT THIS PODCAST You're here because you are building, or planning to build, an artisan product business. Selling specialty products that are produced on a small scale, and building a brand that people care about, is a big challenge for emerging companies. Marketing, wholesale distribution, and finance are all topics that we seek to understand more about on this entrepreneurship journey. Welcome to The Artisan Empire, the intersection of the creative artisan world and business. We talk about marketing, wholesale, scaling, pricing and other topics that artisan brand owners are focused on as they build amazing and lucrative artisan empires. Excited to have you here as you build the artisan business of your dreams. CONNECT WITH MOLLY AND HER TEAM Learn more - https://www.theartisanempire.com Join our Facebook Group - https://www.facebook.com/groups/213884366073541/ CREDITS Podcast edited and mixed by 51 features. Connect at andrew {at} 51features {dot} com.

It is remarkable how the coronavirus epidemic changed what people feel is safe and responsible behavior overnight. Social activities like shopping and dining were halted abruptly, which had a significant impact on how artisan brands function and operate during this time. ABOUT THIS PODCAST You're here because you are building, or planning to build, an artisan product business. Selling specialty products that are produced on a small scale, and building a brand that people care about, is a big challenge for emerging companies. Marketing, wholesale distribution, and finance are all topics that we seek to understand more about on this entrepreneurship journey. Welcome to The Artisan Empire, the intersection of the creative artisan world and business. We talk about marketing, wholesale, scaling, pricing and other topics that artisan brand owners are focused on as they build amazing and lucrative artisan empires. Excited to have you here as you build the artisan business of your dreams. CONNECT WITH MOLLY AND HER TEAM Learn more - https://www.theartisanempire.com Join our Facebook Group - https://www.facebook.com/groups/213884366073541/ CREDITS Podcast edited and mixed by 51 features. Connect at andrew {at} 51features {dot} com.

A special episode recorded in mid-March 2020 during the quarantine period due to coronavirus. Sandra Valesquez works in sales for two product brands: an ice cream brand and a shampoo bar brand. She discussed with Molly the impact of the pandemic on the grocery world, what it's like to be in Brooklyn during this time, and how to keep a positive mindset during this chaotic time. Connect with Sandra on Instagram - https://www.instagram.com/distrotalk/ ABOUT THIS PODCAST You're here because you are building, or planning to build, an artisan product business. Selling specialty products that are produced on a small scale, and building a brand that people care about, is a big challenge for emerging companies. Marketing, wholesale distribution, and finance are all topics that we seek to understand more about on this entrepreneurship journey. Welcome to The Artisan Empire, the intersection of the creative artisan world and business. We talk about marketing, wholesale, scaling, pricing and other topics that artisan brand owners are focused on as they build amazing and lucrative artisan empires. Excited to have you here as you build the artisan business of your dreams. CONNECT WITH MOLLY AND HER TEAM Learn more - https://www.theartisanempire.com Join our Facebook Group - https://www.facebook.com/groups/213884366073541/ CREDITS Podcast edited and mixed by 51 features. Connect at andrew {at} 51features {dot} com.

Due to the coronavirus pandemic, and the consequent quarantine, running a business has changed. However, it is very important in times of uncertainty that you continue to grow your business. For many artisan brands that were planning on selling at events like farmers' markets and craft fairs, this means you will have to evolve and sell your products to people in a different way. Fortunately, the Internet presents a lot of options on how to pivot in a different direction. ABOUT THIS PODCAST You're here because you are building, or planning to build, an artisan product business. Selling specialty products that are produced on a small scale, and building a brand that people care about, is a big challenge for emerging companies. Marketing, wholesale distribution, and finance are all topics that we seek to understand more about on this entrepreneurship journey. Welcome to The Artisan Empire, the intersection of the creative artisan world and business. We talk about marketing, wholesale, scaling, pricing and other topics that artisan brand owners are focused on as they build amazing and lucrative artisan empires. Excited to have you here as you build the artisan business of your dreams. CONNECT WITH MOLLY AND HER TEAM Learn more - https://www.theartisanempire.com Join our Facebook Group - https://www.facebook.com/groups/213884366073541/ CREDITS Podcast edited and mixed by 51 features. Connect at andrew {at} 51features {dot} com.

In this episode, Molly covers the importance of showing up for your target market. Too often, artisan brands spend the best parts of themselves making products and leave very little for creating a connection with their market. When you show up for your market and treat them the same way you treat other valued people, you are on your way to creating a meaningful connection. That connection is the foundation of a brand that people are loyal to, excited about and eager to talk about with their friends and family. ABOUT THIS PODCAST You're here because you are building, or planning to build, an artisan product business. Selling specialty products that are produced on a small scale, and building a brand that people care about, is a big challenge for emerging companies. Marketing, wholesale distribution, and finance are all topics that we seek to understand more about on this entrepreneurship journey. Welcome to The Artisan Empire, the intersection of the creative artisan world and business. We talk about marketing, wholesale, scaling, pricing and other topics that artisan brand owners are focused on as they build amazing and lucrative artisan empires. Excited to have you here as you build the artisan business of your dreams. CONNECT WITH MOLLY AND HER TEAM Learn more - https://www.theartisanempire.com Join our Facebook Group - https://www.facebook.com/groups/213884366073541/ CREDITS Podcast edited and mixed by 51 features. Connect at andrew {at} 51features {dot} com.

Molly's guest on this episode is Phillip Rivers. He is the owner of Tetra, an email marketing agency focused on e-commerce brands. Molly and Phillip go over how e-commerce brands can increase revenue and relationships using email marketing.   Phillip is an e-commerce veteran, who has been in the marketing game for over 10 years. Having built stores from scratch and later selling them he has seen how crucial it is to grow and nurture an "owned audience." Now he helps e-commerce store owners take traffic from cold to repeat customers by building the 360˚ Nurturing System into their business. CONNECT WITH PHIL Learn more about Phil - www.gotetra.co Download the training - https://www.gotetra.co/email-campaign-template-lander  Follow Phil on Facebook - https://www.facebook.com/phillip.rivers  ABOUT THIS PODCAST You're here because you are building, or planning to build, an artisan product business. Selling specialty products that are produced on a small scale, and building a brand that people care about, is a big challenge for emerging companies. Marketing, wholesale distribution, and finance are all topics that we seek to understand more about on this entrepreneurship journey. Welcome to The Artisan Empire, the intersection of the creative artisan world and business. We talk about marketing, wholesale, scaling, pricing and other topics that artisan brand owners are focused on as they build amazing and lucrative artisan empires. Excited to have you here as you build the artisan business of your dreams. CONNECT WITH MOLLY AND HER TEAM Learn more - https://www.theartisanempire.com Join our Facebook Group - https://www.facebook.com/groups/213884366073541/ CREDITS Editor's note: Some of Molly's questions had a slight recording issue. Podcast edited and mixed by 51 features. Connect at andrew {at} 51features {dot} com.

Small artisan brands benefit tremendously when they partner with other businesses to resell their products. The world of wholesale distribution is complex and nuanced, and understanding how the various types of retailers operate is key to succeeding in that sales channel. Your host, Molly Elmore, covers how different wholesale arrangements operate and what you are expected to do when you enter in a partnership with another business for them to resell your products. ABOUT THIS PODCAST You're here because you are building, or planning to build, an artisan product business. Selling specialty products that are produced on a small scale, and building a brand that people care about, is a big challenge for emerging companies. Marketing, wholesale distribution, and finance are all topics that we seek to understand more about on this entrepreneurship journey. Welcome to The Artisan Empire, the intersection of the creative artisan world and business. We talk about marketing, wholesale, scaling, pricing and other topics that artisan brand owners are focused on as they build amazing and lucrative artisan empires. Excited to have you here as you build the artisan business of your dreams. CONNECT WITH MOLLY AND HER TEAM Learn more - https://www.theartisanempire.com  Connect on Instagram - https://www.instagram.com/molly.h.elmore/  Follow on Twitter - https://twitter.com/mollyelmore22  Join our Facebook Group - https://www.facebook.com/groups/213884366073541/  CREDITS Podcast edited and mixed by 51 features. Connect at andrew {at} 51features {dot} com.

In this episode, we explore when and why people buy from online stores, and why most people don't buy from a brand after hearing about it for the first time. Strong brands create marketing programs that nurture their prospects and their customers, which will allow the brand to actually develop a relationship with their customer base. Your host, Molly Elmore, introduces how artisan brands can use marketing funnels to establish familiarity and trust so that when people are ready to buy, they feel comfortable doing so. Too many new marketers lack this understanding and expect everyone who visits their website to purchase immediately. ABOUT THIS PODCAST You're here because you are building, or planning to build, an artisan product business. Selling specialty products that are produced on a small scale, and building a brand that people care about, is a big challenge for emerging companies. Marketing, wholesale distribution, and finance are all topics that we seek to understand more about on this entrepreneurship journey. Welcome to The Artisan Empire, the intersection of the creative artisan world and business. We talk about marketing, wholesale, scaling, pricing and other topics that artisan brand owners are focused on as they build amazing and lucrative artisan empires. Excited to have you here as you build the artisan business of your dreams. CONNECT WITH MOLLY AND HER TEAM Learn more - https://www.theartisanempire.com Connect on Instagram - https://www.instagram.com/molly.h.elmore/ Follow on Twitter - https://twitter.com/mollyelmore22 Join our Facebook Group - https://www.facebook.com/groups/213884366073541/ CREDITS Podcast edited and mixed by 51 features. Connect at andrew {at} 51features {dot} com.

In this episode, we explore the unique challenges of selling scented products online. Unlike other e-commerce categories like clothing and jewelry, effectively marketing and selling scented products requires a different set of tactics and strategies (at least until the invention of sharing scents through the Internet). Your host, Molly Elmore, outlines the ways that brands selling scented products can build a base of online shoppers. By painting a mental picture of the experience of using the product, marketers of soaps, candles, and other scented products can attract buyers to their online store and encourage purchases. ABOUT THIS PODCAST You're here because you are building, or planning to build, an artisan product business. Selling specialty products that are produced on a small scale, and building a brand that people care about, is a big challenge for emerging companies. Marketing, wholesale distribution, and finance are all topics that we seek to understand more about on this entrepreneurship journey. Welcome to The Artisan Empire, the intersection of the creative artisan world and business. We talk about marketing, wholesale, scaling, pricing and other topics that artisan brand owners are focused on as they build amazing and lucrative artisan empires. Excited to have you here as you build the artisan business of your dreams. CONNECT WITH MOLLY AND HER TEAM Learn more - https://www.theartisanempire.com Join our Facebook Group - https://www.facebook.com/groups/213884366073541/ CREDITS Podcast edited and mixed by 51 features. Connect at andrew {at} 51features {dot} com.  

Welcome to The Artisan Empire, a podcast for artisan brands looking to scale their businesses. We focus on sharing the good and the bad, the ups and downs of creating a thriving and successful business in the artisan product space. Our focus is on scented and food products, such as soaps, lotions, bath products, and packaged specialty foods. In our introductory episode, you will meet your host, Molly Elmore, as she shares her story and plans for the podcast. ABOUT THIS PODCAST You're here because you are building, or planning to build, an artisan product business. Selling specialty products that are produced on a small scale, and building a brand that people care about, is a big challenge for emerging companies. Marketing, wholesale distribution, and finance are all topics that we seek to understand more about on this entrepreneurship journey. Welcome to The Artisan Empire, the intersection of the creative artisan world and business. We talk about marketing, wholesale, scaling, pricing and other topics that artisan brand owners are focused on as they build amazing and lucrative artisan empires. Excited to have you here as you build the artisan business of your dreams. CONNECT WITH MOLLY AND HER TEAM Learn more - https://www.theartisanempire.com Join our Facebook Group - https://www.facebook.com/groups/213884366073541/ CREDITS Podcast edited and mixed by 51 features. Connect at andrew {at} 51features {dot} com.