The 2Min Interview lives on LinkedIn in video format, hosted by  Aaron Schneider. This recording is the full-length version of my interview with Pat Miller - The Idea Coach 💡 , an expert at small business marketing, we discussed the importance of identifying your unique differentiators.  Pat highlighted that without the correct focus in your marketing plan, you cannot stand out. A couple of key takeaways from my discussion with Pat: ✔ Know what makes you unique ✔ Identify your target clients – It has to be narrowed down There is seemingly endless ways your customers can engage with you, this makes it even more important to make sure you have a clear, concise and unique marketing message. Pat has been a tremendous coach for me and helped me move many ideas forward. He offers coaching to help small business owners stand out. Pat has created the Customer Engagement Cookbook as a resource to you. Download it here: https://lnkd.in/dWdBWmp

In this interview Aaron Schneider of Petenwell Group interviews Rena Somersan, Managing Principal at Newport Group's Compensation Consulting Service, she outlined the first steps for addressing pay equity in your organization. The items included: ✔ A Documented Compensation Program ✔ Pay Equity Study (doing a Range Placement Analysis) ▶️By completely a Range Placement Analysis (The determination of where people “SHOULD” be in pay, versus where they “ARE” currently), you can identify any pay equity issues and develop the correction plan. Rena noted that it may take time to implement that change.

Did you know? 82% of managers are seen as uninspiring to their employees. I recently interviewed Derek Deprey, and as a leadership consultant, I asked him what are some things a leader needs to be doing to make sure they are connecting and inspiring with their team. In this episode of “The 2 Min Interview” Derek gave us these 3 key takeaways for inspiring and connecting with others: -Do a daily walk-through -Write one handwritten note each day -Be interruptible

From Petenwell Group, here is an episode from "The 2 Min Interview" talking about employee compensation and websites like Glassdoor, LinkedIn, Payscale. Why these sites only offer a little value in salary surveys.