The 2Min Interview lives on LinkedIn in video format, hosted by  Aaron Schneider.

This recording is the full-length version of my interview with Pat Miller - The Idea Coach 💡 , an expert at small business marketing, we discussed the importance of identifying your unique differentiators.  Pat highlighted that without the correct focus in your marketing plan, you cannot stand out.

A couple of key takeaways from my discussion with Pat:
✔ Know what makes you unique
✔ Identify your target clients – It has to be narrowed down

There is seemingly endless ways your customers can engage with you, this makes it even more important to make sure you have a clear, concise and unique marketing message. Pat has been a tremendous coach for me and helped me move many ideas forward. He offers coaching to help small business owners stand out. Pat has created the Customer Engagement Cookbook as a resource to you. Download it here: https://lnkd.in/dWdBWmp