That's The Job
That's The Job
Richard Baird and Craig Burgess
The realities of working in design. A weekly conversation with Richard Baird and Craig Burgess, two British graphic designers.
Twitter, Experience and Instinct
In our final episode of this season, we discuss a broad range of topics from succeeding on Twitter, understanding how experience impacts our careers and how to leverage instinct.FOLLOWThat's The JobInstagram https://www.instagram.com/thats_the_job_/Twitter https://www.twitter.com/thats_the_job_/Podcast https://thats-the-job.captivate.fm/Rich BairdWeb: https://bpando.org/Twitter: https://twitter.com/RichBairdBP&O Twitter: https://twitter.com/bpandopinionBP&O Instagram: https://www.instagram.com/bpandopinion/Logo Archive Twitter: https://twitter.com/logoarchiveLogo Archive Instagram: https://www.instagram.com/logoarchive/Buy Logo Archive issues: https://logoarchive.bigcartel.com/Craig BurgessWeb: https://getdoingthings.comTwitter: https://twitter.com/craigburgessInstagram: https://www.instagram.com/craigburgessYouTube: https://www.youtube.com/channel/UCBoobSPKTPGviy41A6vBc6w
Jul 11, 2020
1 hr 4 min
Trends & Crisis
This week Rich and Craig talk about trends and how they both serve and hinder the design industry.Inevitably, they finally mention coronavirus (with a design twist).Mqtw3EicENGJuws738Bl0:01 - Trends.6:19 - 10% new.8:42 - The desperate need to be original.12:49 - It's good enough and learning when to stop.15:02 - Branding is now iterative.19:14 - Where we finally talk about coronavirus (in a design context).24:08 - The design and culture of a crisis.FOLLOWThat's The JobInstagram https://www.instagram.com/thats_the_job_/Twitter https://www.twitter.com/thats_the_job_/Podcast https://thats-the-job.captivate.fm/Rich BairdWeb: https://bpando.org/Twitter: https://twitter.com/RichBairdBP&O Twitter: https://twitter.com/bpandopinionBP&O Instagram: https://www.instagram.com/bpandopinion/Logo Archive Twitter: https://twitter.com/logoarchiveLogo Archive Instagram: https://www.instagram.com/logoarchive/Buy Logo Archive issues: https://logoarchive.bigcartel.com/Craig BurgessWeb: https://getdoingthings.comTwitter: https://twitter.com/craigburgessInstagram: https://www.instagram.com/craigburgessYouTube: https://www.youtube.com/channel/UCBoobSPKTPGviy41A6vBc6w
Jun 14, 2020
36 min
The next thing, secrets and how we sell
We decided to go off-script this week and covered a variety of subjects such as promotion, how to find the next thing, design secrets and selling and talking about design.0:16 - A British sense of promotion.5:51 - Becoming known for being known.9:19 - What’s the next thing? 12:36 - Spend time to improve your craft before you promote yourself18:55 - There are no secrets.30:12 - How we sell and talk about design.CONNECT WITH ME:Web: https://getdoingthings.com/Twitter: https://twitter.com/craigburgessInstagram: http://www.instagram.com/craigburgessPodcast: https://getdoingthings.com/podcastBuy Extreme Production: https://getdoingthings.com/extreme-production-book
Jun 7, 2020
41 min
Starting out as a freelancer. Part Two.
A few weeks ago we covered how to get started as a freelancer. This week we’re returning to the topic.00:11 - Qualifying a lead02:06 - Explain what they’re getting.04:55 - Saying no to things (red flags).10:01 - Setting expectations with clients.14:23 - Red flags. Part Two.16:43 - Writing proposals and winning work.24:31 - Explain your design work to a client.27:09 - Getting things wrong.30:34 - Red flags. Part three.31:11 - Do you get nervous when you present work?37:34 - Don't send angry emails.44:30 - Stepping away from projects.49:57 - The one piece of advice for getting started as a freelancer.FOLLOWThat's The JobInstagram https://www.instagram.com/thats_the_job_/Twitter https://www.twitter.com/thats_the_job_/Podcast https://thats-the-job.captivate.fm/Rich BairdWeb: https://bpando.org/Twitter: https://twitter.com/RichBairdBP&O Twitter: https://twitter.com/bpandopinionBP&O Instagram: https://www.instagram.com/bpandopinion/Logo Archive Twitter: https://twitter.com/logoarchiveLogo Archive Instagram: https://www.instagram.com/logoarchive/Buy Logo Archive issues: https://logoarchive.bigcartel.com/Craig BurgessWeb: https://getdoingthings.comTwitter: https://twitter.com/craigburgessInstagram: https://www.instagram.com/craigburgessYouTube: https://www.youtube.com/channel/UCBoobSPKTPGviy41A6vBc6w
May 24, 2020
51 min
Creative Process.
This week Rich and Craig are joined by Adam Sandler (no, not that one) to discuss creative process.Where to find Adam Sandler onlineTwitter: https://twitter.com/NotTheFamous0neWeb: http://asgd.co/0:54 - Intro to Adam Sandler (no, not THAT one).1:50 - The pressure to productise.6:05 - Designing for fun or for money?9:33 - Providing your design work for free to promote yourself. 12:26 - Making design for in your style for clients.14:10 - To Adam: what's the aspiration for your work?16:46 - How close to getting Tame Impala are you?18:01 - How much does nostalgia feature in your work?21:12 - The line between design and art25:41 - How restraint boosts ideas.27:12 - How to improve your creative process.31:13 - Helping other designers33:29 - Becoming an "authority".36:33 - Do follower numbers matter?41:37 - Social is easier to achieve than getting featured in magazines.44:54 - Can you be an artist and a designer?50:37 - Creating a challenge to help you improve as a designer.52:15 - Adam Sandler creates a piece of 180 second art. Live.
May 17, 2020
1 hr 7 min
Starting out as a freelancer.
Richard and Craig discuss how to start out as a freelancer.CONTENTS0:43 - The fundamentals of starting out as a freelancer1:50 - Craig's experience of starting out as a freelancer3:33 - The freelancer business basics.6:10 - Feast or famine: how to deal with it as a freelancer8:14 - Build a recurring income as soon as you can.10:14 - How can you provide a retainer?12:47 - Keep in touch with previous clients.13:18 - Maintain the quality of your product with retainers.16:04 - Producing passive income.18:10 - Producing passive income by selling assets.22:25 - Legitimate alternatives to Adobe Creative Cloud.23:02 - Say yes more.31:32 - Before you start: network and build connections where you can.33:38 - How Richard got started with promotion.35:00 - Likes don't mean clients.38:33 - Deposits. Deposits. Deposits.43:54 - Setting up contracts and terms of business.FOLLOWThat's The JobInstagram https://www.instagram.com/thats_the_job_/Twitter https://www.twitter.com/thats_the_job_/Podcast https://thats-the-job.captivate.fm/Rich BairdWeb: https://bpando.org/Twitter: https://twitter.com/RichBairdBP&O Twitter: https://twitter.com/bpandopinionBP&O Instagram: https://www.instagram.com/bpandopinion/Logo Archive Twitter: https://twitter.com/logoarchiveLogo Archive Instagram: https://www.instagram.com/logoarchive/Buy Logo Archive issues: https://logoarchive.bigcartel.com/Craig BurgessWeb: https://getdoingthings.comTwitter: https://twitter.com/craigburgessInstagram: https://www.instagram.com/craigburgessYouTube: https://www.youtube.com/channel/UCBoobSPKTPGviy41A6vBc6w
May 10, 2020
49 min
Profile, Capital and Promotion.
Richard and Craig dig deeper into promotion as a designer. And: does having 150,000 subscribers on Instagram make you money?0:33 - Profile vs Capital.2:56 - Promoting yourself in 2020 is hard.5:48 - People who have built profiles might not be making money.6:45 - Promotion. It’s got to be about the work.11:54 - Can you teach ideas?13:59 - Read widely to help you have better conversations.20:22 - There's levels to promotion.21:36 - There's no rush.25:13 - Try lots of different stuff.27:39 - Putting yourself out in public is a hard first step.32:45 - Your work is still valuable with no likes33:48 - Use other designers as a catalyst35:04 - Is there money in having a big social following?41:28 - Having a blog as a designer42:40 - Catalogue your interests44:06 - Try new things.46:30 - Promotion is now a necessity.51:22 - Create your own TV channel.FOLLOWThat's The JobInstagram https://www.instagram.com/thats_the_job_/Twitter https://www.twitter.com/thats_the_job_/Podcast https://thats-the-job.captivate.fm/Rich BairdWeb: https://bpando.org/Twitter: https://twitter.com/RichBairdBP&O Twitter: https://twitter.com/bpandopinionBP&O Instagram: https://www.instagram.com/bpandopinion/Logo Archive Twitter: https://twitter.com/logoarchiveLogo Archive Instagram: https://www.instagram.com/logoarchive/Buy Logo Archive issues: https://logoarchive.bigcartel.com/Craig BurgessWeb: https://getdoingthings.comTwitter: https://twitter.com/craigburgessInstagram: https://www.instagram.com/craigburgessYouTube: https://www.youtube.com/channel/UCBoobSPKTPGviy41A6vBc6w
May 3, 2020
52 min
Side projects, promotion and building profile.
How do you promote yourself as a designer? There's lots of ways.This week we talk about promotion. Richard discusses his experiences with BP&amp;O and Logo Archive, and Craig talks about his experience with lots of side projects.CONTENTS1:04 - Getting comfortable with promoting yourself. Or not.3:55 - Different parts of your personality aren’t exclusive.6:38 - Design is an opportunity to learn.7:15 - Finding your niche as a designer. Or not.8:42 - Making that 10% difference.10:09 - Becoming known for being a specialist.12:13 - Self-promotion.13:54 - The Design Press.15:10 - Finding your own way with marketing.19:35 - Promotion: you’re competing with everybody, not just designers.21:00 - Cut through the noise.21:46 - Clients want to know who you are, not just your results.27:17 - A better way to promote yourself.28:35 - Interaction is networking.33:50 - How to outreach to design studios.34:48 - A tip on self-promotion.35:36 - Don't make it about you.36:19 - Side projects can help build your career.37:56 - Look to your own style to promote yourself.40:18 - There's always value to a side project.43:53 - Take on lots of side projects and try stuff out.FOLLOWThat's The JobInstagram https://www.instagram.com/thats_the_job_/Twitter https://www.twitter.com/thats_the_job_/Podcast https://thats-the-job.captivate.fm/Rich BairdWeb: https://bpando.org/Twitter: https://twitter.com/RichBairdBP&amp;O Twitter: https://twitter.com/bpandopinionBP&amp;O Instagram: https://www.instagram.com/bpandopinion/Logo Archive Twitter: https://twitter.com/logoarchiveLogo Archive Instagram: https://www.instagram.com/logoarchive/Buy Logo Archive issues: https://logoarchive.bigcartel.com/Craig BurgessWeb: https://getdoingthings.com<span style="color: rgba(0, 0, 0,...
Apr 26, 2020
47 min
Money, morals and business.
Rich Baird and Craig Burgess discuss the realities and practicalities of working as a designer. Our first two episodes are dedicated to pricing, money, and finding your way as a freelancer and an agency.CONTENTS1:22 - Winning awards.&nbsp;7:02 - Survival is more important than anything. Part two.&nbsp;8:34 - The reality of graphic design.&nbsp;16:37 - To make money, you’ll need to speed up.&nbsp;20:08 - An employed designer needs to understand this.&nbsp;23:31 - Has Fiverr lowered the value of design?&nbsp;27:35 - We’re all in it together.&nbsp;28:36 - How can you elevate your value as a designer?&nbsp;30:52 - The inflation of job titles.&nbsp;33:35 - It takes 15 years to design simple stuff.&nbsp;35:50 - The uncomfortable relationship with “value”.&nbsp;38:13 - When do you decide to raise your prices?&nbsp;39:54 - Time and money.&nbsp;41:35 - Do you charge different clients the same amount of money for the same job?&nbsp;46:12 - The morals of pricing.&nbsp;48:50 - Think for yourself.&nbsp;49:29 - How much should I charge for my work?&nbsp;54:44 - You don’t need to conform.&nbsp;59:26 - Algorithmic governance.&nbsp;1:00:40 - It’s all about doing what you like and love.FOLLOWThat's The JobInstagram https://www.instagram.com/thats_the_job_/Twitter https://www.twitter.com/thats_the_job_/Rich BairdWeb: https://bpando.org/Twitter: https://twitter.com/RichBairdBP&amp;O Twitter: https://twitter.com/bpandopinionBP&amp;O Instagram: https://www.instagram.com/bpandopinion/Logo Archive Twitter: https://twitter.com/logoarchiveLogo Archive Instagram: https://www.instagram.com/logoarchive/Buy Logo Archive issues: https://logoarchive.bigcartel.com/Craig BurgessWeb: https://getdoingthings.comTwitter: https://twitter.com/craigburgessInstagram: https://www.instagram.com/craigburgessYouTube: https://www.youtube.com/channel/UCBoobSPKTPGviy41A6vBc6w
Apr 19, 2020
1 hr 2 min
The realities of pricing design and running a business.
Rich Baird and Craig Burgess discuss the realities and practicalities of working as a designer. Our first two episodes are dedicated to pricing, money, and finding your way as a freelancer and an agency.This is part 1 of 2. CONTENTS1:09 - What is That's The Job?8:56 - Dealing with external freelancers.13:10 - Marking up on freelancers as an agency.19:03 - Running an agency in Barnsley.23:59 - Developing (and finding) staff in an agency.27:07 - When to hire staff.28:50 - Hire somebody to help.30:47 - Making the jump.34:36 - Occasions of neccesity.36:38 - Survival is more important than anything.38:44 - It's always an accident.40:02 - Don't look at success as unreachable.41:26 - Followers does not equal credibility.44:30 - Winning awards.FOLLOWThat's The JobInstagram https://www.instagram.com/thats_the_job_/Twitter https://www.twitter.com/thats_the_job_/Rich BairdWeb: https://bpando.org/Twitter: https://twitter.com/RichBairdBP&amp;O Twitter: https://twitter.com/bpandopinionBP&amp;O Instagram: https://www.instagram.com/bpandopinion/Logo Archive Twitter: https://twitter.com/logoarchiveLogo Archive Instagram: https://www.instagram.com/logoarchive/Buy Logo Archive issues: https://logoarchive.bigcartel.com/Craig BurgessWeb: https://getdoingthings.comTwitter: https://twitter.com/craigburgessInstagram: https://www.instagram.com/craigburgessYouTube: https://www.youtube.com/channel/UCBoobSPKTPGviy41A6vBc6w
Apr 12, 2020
45 min
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