The recent resurgence of focusing on customer experience has been supported by more than just millennials.

Turns out, everybody wants a better customer journey. And technology is sitting behind the wheel.

In this episode of That’s Genius! I speak with co-author of Outside In and the CEO of Bodine & Co., Kerry Bodine. She shares her perspective on the rise of the customer journey manager.

Plus, we cover:

• What’s led to the resurgence of the customer journey
• Why focusing on the customer journey isn’t just for B2C
• How technology has added exponential value to the customer journey

Resources mentioned in this episode:

 - Upcoming webinar on customer journey.

 - The Ultimate Question.

To hear this episode and more like it, subscribe to That’s Genius! on Apple Podcasts, Stitcher, or tune in on our website.