That Sober Guy Podcast
That Sober Guy Podcast
Shane Ramer
Athletic Brewing is Changing the Game | Why NFL Quarterbacks Are Betting on Non-Alcoholic Beer, Performance & a New Drinking Culture
42 minutes Posted Sep 17, 2026 at 5:05 pm.
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Show notes
This is a conversation about beer. But it's really about where sports, culture, business, and performance are headed next. Shane Ramer takes a curious, funny, and sometimes skeptical look at Athletic Brewing, Dak Prescott, Drake Maye, non-alcoholic beer, masculinity, performance culture, and the rapidly changing relationship between athletes and alcohol.