Tech Bound Podcast
Tech Bound Podcast
by Kevin Indig
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Jimmy Daly: Succeeding at Content Marketing, Superpath, and career-building
43 minutes Posted Jan 20, 2021 at 5:59 pm.
Introduction
Why is there so much lukewarm content out there?
What makes content marketing teams successful
How the best content marketing teams measure their success
Pitching the business impact of content marketing to decision-makers
Making room for "the creative" while going driving revenue
How Jimmy would set up a content marketing strategy for a new brand
The difference between content marketing for companies with long vs short sales cycles
What to invest your money in
The best content marketing campaigns Jimmy has seen
Outstanding content marketing
Why Jimmy founded Superpath
The vision for Superpath
Hiring content marketing talent
Building a content marketer career
Jimmy's content marketing strategy for Superpath
Rapid fire questions
0:00
43:48
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Show notes
Jimmy Daly is the founder of Superpath and former VP of Growth at animals, one of the leading agencies and advocates of content marketing. Jimmy and I speak about being successful at the business side of content marketing, his new company Superpath, and how content marketers can build a six-figure income career.
Timestamps:
Show notes:
www.jimmydaly.com
www.superpath.com
superpath.co
www.groovehq.com/blog/100k
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