Will Critchlow, founder and CEO of Searchpilot and organizer of Search Love, talks about the ins and outs of SEO testing. We also cover how SEO changed over the last 15 years and how curiosity is the key to last a long time in the game.
Timestamps













Show notes
www.searchpilot.com
www.brainlabsdigital.com
Searchpilot case studies: www.searchpilot.com/resources/case-studies/
&quot;Fifteen Years is a long time in SEO&quot; on Moz: moz.com/blog/15-years-in-seo

How to pick the right sample size and understand statistical significance

How Searchpilot creates such great case studies

How exactly Will + Team set SEO experiments up

The biggest mistake people make with SEO experiments

How SEO has changed over the last 15 years

Jimmy Daly: Succeeding at Content Marketing, Superpath, and career-building

Tech Bound is a podcast about inspiring Growth Ideas pitched by the best in the field. www.tech-bound.com