In this episode, Abbe Reynolds and Allden Horne discuss everything through media and cancel culture. Using real-time examples, we discuss the benefits of having a good marketing, PR, and social media team and just what could happen if you don’t have these plans already established. We are both college students and love to discuss our takes on these crisis management tactics and events.  --- Send in a voice message: https://podcasters.spotify.com/pod/show/teachingsocialmedia/message

What rules should brands have in place to moderate comments on their posts? Listen now to learn more tools about moderating comments for big brands or even for your own personal brand. --- Send in a voice message: https://podcasters.spotify.com/pod/show/teachingsocialmedia/message

In this episode we will discuss the big topic of the specific social media policy in which student-athletes, and more specifically the Coastal Softball Program, follows when using their own personal social media accounts. The host, Madison Redman, and special guest Riley Zana share their own experiences and knowledge of how social media is different for them as they uphold a program reputation.  --- Send in a voice message: https://podcasters.spotify.com/pod/show/teachingsocialmedia/message

Talking about increasing brand awareness through challenges with examples from Calvin Klein, Crocs, and GUESS with guest host Walker McKnight. --- Send in a voice message: https://podcasters.spotify.com/pod/show/teachingsocialmedia/message

In this episode, Leah Bailer (Senior Marketing Major), Dyneira Brown (Senior Communication Major), and Haley Cable (Junior Communication Major) discuss how to utilize trendy challenges, audio, and Augmented Reality features on TikTok and Snapchat. Businesses can take leverage of these tools to promote brand awareness, reach different audiences, and increase sales. You can learn more about these marketing strategies by visiting TeachingSocialMedia.org  Show Notes: https://hashtagpaid.com/banknotes/tiktok-trends-brands-2021 https://www.pixlee.com/blog/8-tiktok-challenges-started-by-brands-and-what-we-can-learn-from-them https://www.socialpilot.co/blog/social-media-statistics https://influencermarketinghub.com/tiktok-sounds/#toc-3 https://movementstrategy.com/editorial/trending-sounds-tiktok/ https://riselocal.com/tiktok-trending-sounds/ https://www.thedrum.com/news/2021/11/16/how-snap-uses-ar-drive-purchase-intent-brands https://www.trapicainsights.com/post/ar-ad-adoption-snapchat-instagram-tiktok https://www.voguebusiness.com/technology/snapchat-boosts-ar-try-on-tools-farfetch-prada-dive-in --- Send in a voice message: https://podcasters.spotify.com/pod/show/teachingsocialmedia/message

In this episode, Sam Bedard, Senior Marketing Major, and Gabby Ward, Event Coordinator at The Morris Group, discuss some of the keys to running a company LinkedIn Page. Intro: 0:00 About Gabby Ward: 0:18 Staying on Customer Radar: 1:09 Giving Face to Employees: 2:20 Post Consistency: 4:23 Gauging Posts and Metrics: 6:28 Outro: 10:06 --- Send in a voice message: https://podcasters.spotify.com/pod/show/teachingsocialmedia/message

In this episode we talk about the different types of demographics of people that use Instagram reels and TikTok and we also discuss the amount of money one can make on Instagram vs TikTok and break down what social media app is better for a professional and non-professional business to advertise on.  Show Notes: https://www.creativebloq.com/features/instagram-reels-vs-tiktok  https://imagency.com/news/infographic-instagram-reels-vs-tiktok-everything-you-should-know https://www.wordstream.com/blog/ws/2021/02/08/instagram-ads-cost https://influencermarketinghub.com/instagram-reels-stats/amp/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/teachingsocialmedia/message

BONUS EPISODE to Season 1: In this episode, we cover the effectiveness of social media marketing versus other forms of digital marketing. We also talk about what social media platforms are best for generating leads. Guest host Jacob Clemens can be reached at [email protected]. Special guest Joel Wilson is the owner of The Digital Guru and can be reached at [email protected]. Reference Sources: 1) cloudways.com/blog/social-media-lead-generation/ 2) blog.hoot suite.com/how-to-generate-leads-on-social-media/ 3) blog.hubspot.com/marketing/social-media-lead-generation --- Send in a voice message: https://podcasters.spotify.com/pod/show/teachingsocialmedia/message

We wrap up Season 1 with an episode blending several topics. Guest host, Nick Shannon talks about his research into the popularity of the Squid Game meme and is joined by guests Jack Schwartz and Joey Colesano to discuss how this relates also to sales tactics and crisis management. The trio also discusses a variety of issues around these topics of memes, crises and sales practices to conclude our first season.  You can learn more about this topics on our blog at teachingsocialmedia.org  --- Send in a voice message: https://podcasters.spotify.com/pod/show/teachingsocialmedia/message

In this episode, we hear from Natalie Toth and her guest about the topic of crisis management and specifically some current TikTok crisis events and what you can do to thwart them. You can learn more about the topics you hear today on our blog at TeachingSocialMedia.org.  --- Send in a voice message: https://podcasters.spotify.com/pod/show/teachingsocialmedia/message