In this episode, Leah Bailer (Senior Marketing Major), Dyneira Brown (Senior Communication Major), and Haley Cable (Junior Communication Major) discuss how to utilize trendy challenges, audio, and Augmented Reality features on TikTok and Snapchat. Businesses can take leverage of these tools to promote brand awareness, reach different audiences, and increase sales.

You can learn more about these marketing strategies by visiting TeachingSocialMedia.org 

Show Notes:

• https://hashtagpaid.com/banknotes/tiktok-trends-brands-2021
• https://www.pixlee.com/blog/8-tiktok-challenges-started-by-brands-and-what-we-can-learn-from-them
• https://www.socialpilot.co/blog/social-media-statistics
• https://influencermarketinghub.com/tiktok-sounds/#toc-3
• https://movementstrategy.com/editorial/trending-sounds-tiktok/
• https://riselocal.com/tiktok-trending-sounds/
• https://www.thedrum.com/news/2021/11/16/how-snap-uses-ar-drive-purchase-intent-brands
• https://www.trapicainsights.com/post/ar-ad-adoption-snapchat-instagram-tiktok
• https://www.voguebusiness.com/technology/snapchat-boosts-ar-try-on-tools-farfetch-prada-dive-in