Financial Advisor Marketing Podcast with hosts Stephen Oliver and Michael Levin Creating Trust - Why Every Financial Advisor Needs There Own Book * * * * * Learn more and, receive our free practice growth package at:  https://www.AdvisorWealthMastery.com More marketing financial advisor podcasts can be found here: https://advisorwealthmastery.com/latestpodcasts/ Or subscribe to our podcasts using your favorite platform:  https://advisorwealthmastery.com/subscribe-to-podcasts Meeting Purpose:  Discuss the value of books for financial advisors, and how Michael can help advisors create effective books to build their brand and attract clients. Key Takeaways • Books build trust and credibility for advisors, helping them attract clients in a niche.  • The book allows the advisor to fully tell their story and express their uniqueness. • Compliance-friendly books can easily get approved if they avoid specific claims, touting products, or bashing competitors. • Marketing the book through the "Dream 100" strategy (sending copies to top prospects) is very effective. • Physical books make a bigger impact than PDFs - worth spending $10-15 to mail a copy. • Michael has extensive experience writing advisor books and makes the process quick and painless. Topics: Establishing Trust with Prospects • A book allows advisors to fully tell their story and express their uniqueness, instead of appearing generic. This builds trust.  • Advisors should explain what they stand for instead of being bland. Attract your niche instead of trying to appeal to everyone.  • The book helps advisors separate themselves from negative perceptions of Wall Street. Compliance Considerations • Michael knows how to write compliance-friendly books that avoid claims, touting products, or bashing competitors. • Books like this sail through compliance since the advisor clearly "gets it". Marketing the Book • The "Dream 100" strategy sends copies to top prospects with a personal note. Very effective but rarely followed up properly. • Physical books make a bigger impact than PDFs. Worth spending $10-15 to mail a copy to qualified prospects. • Books are great lead magnets and for sharing with clients to pass along. Michael's Experience • Michael has extensive experience writing advisor books and makes the process quick and painless. • He can create a 125-page book with just 8-10 hours of the advisor's time over 4 months. • His background in fiction helps create engaging stories and parables in the books.  

Financial Advisor Marketing Podcast with hosts Stephen Oliver and Greg Moody Email Marketing * * * * * Learn more and, receive our free practice growth package at:  https://www.AdvisorWealthMastery.com More marketing financial advisor podcasts can be found here: https://advisorwealthmastery.com/latestpodcasts/ Or subscribe to our podcasts using your favorite platform:  https://advisorwealthmastery.com/subscribe-to-podcasts/

Financial Advisor Marketing Podcast with hosts Stephen Oliver and Rob Anspach Online Financial Advisor Marketing - Podcasting, Videos, SEO, being an Author, and much more. * * * * * Learn more and, receive our free practice growth package at:  https://www.AdvisorWealthMastery.com More marketing financial advisor podcasts can be found here: https://advisorwealthmastery.com/latestpodcasts/ Or subscribe to our podcasts using your favorite platform:  https://advisorwealthmastery.com/subscribe-to-podcasts/     Online Financial Advisor Marketing - Podcasting, Videos, SEO, being an Author and much more.

Financial Advisor Marketing Podcast with hosts Stephen Oliver and Lee Milteer Effective Mindset for Dramatic Growth for Financial Advisors. * * * * * Learn more and, receive our free practice growth package at:  https://www.AdvisorWealthMastery.com More marketing financial advisor podcasts can be found here: https://advisorwealthmastery.com/latestpodcasts/ Or subscribe to our podcasts using your favorite platform:  https://advisorwealthmastery.com/subscribe-to-podcasts/

Financial Advisor Marketing Podcast with hosts Stephen Oliver and Robyn Crane Positioning, Cloning Your Best Clients, and more * * * * * Learn more and, receive our free practice growth package at:  https://www.AdvisorWealthMastery.com More marketing financial advisor podcasts can be found here: https://advisorwealthmastery.com/latestpodcasts/ Or subscribe to our podcasts using your favorite platform:  https://advisorwealthmastery.com/subscribe-to-podcasts/

Financial Advisor Marketing Podcast with hosts Stephen Oliver, Mindi Godfrey and Greg Moody Be a Maverick Advisor - Stand Out from the Crowd and GROW FAST * * * * * Learn more and, receive our free practice growth package at:  https://www.AdvisorWealthMastery.com More marketing financial advisor podcasts can be found here: https://advisorwealthmastery.com/latestpodcasts/ Or subscribe to our podcasts using your favorite platform:  https://advisorwealthmastery.com/subscribe-to-podcasts/

Financial Advisor Marketing Podcast with hosts Stephen Oliver, Mindi Godfrey, Greg Moody Primer on Advertising: What's Working Now in Facebook and Other Media * * * * * Learn more and, receive our free practice growth package at:  https://www.AdvisorWealthMastery.com More marketing financial advisor podcasts can be found here: https://advisorwealthmastery.com/latestpodcasts/ Or subscribe to our podcasts using your favorite platform:  https://advisorwealthmastery.com/subscribe-to-podcasts/

Financial Advisor Marketing Podcast with hosts Stephen Oliver and Kate Gaudet Direct Response Marketing via LinkedIn and Facebook * * * * * Learn more and, receive our free practice growth package at:  https://www.AdvisorWealthMastery.com More marketing financial advisor podcasts can be found here: https://advisorwealthmastery.com/latestpodcasts/ Or subscribe to our podcasts using your favorite platform:  https://advisorwealthmastery.com/subscribe-to-podcasts/

Part 2, Financial Advisor Marketing Podcast with hosts Stephen Oliver and Kate Gaudet and Greg Moody Direct Response Marketing via LinkedIn and Facebook, Part 2 * * * * * Learn more and, receive our free practice growth package at:  https://www.AdvisorWealthMastery.com More marketing financial advisor podcasts can be found here: https://advisorwealthmastery.com/latestpodcasts/ Or subscribe to our podcasts using your favorite platform:  https://advisorwealthmastery.com/subscribe-to-podcasts/

Financial Advisor Marketing Podcast with hosts Stephen Oliver and Greg Moody Referrals and More * * * * * Learn more and, receive our free practice growth package at:  https://www.AdvisorWealthMastery.com More marketing financial advisor podcasts can be found here: https://advisorwealthmastery.com/latestpodcasts/ Or subscribe to our podcasts using your favorite platform:  https://advisorwealthmastery.com/subscribe-to-podcasts/