Financial Advisor Marketing Podcast with hosts Stephen Oliver and Michael Levin

Creating Trust - Why Every Financial Advisor Needs There Own Book

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Meeting Purpose:  Discuss the value of books for financial advisors, and how Michael can help advisors create effective books to build their brand and attract clients.

Key Takeaways • Books build trust and credibility for advisors, helping them attract clients in a niche.  • The book allows the advisor to fully tell their story and express their uniqueness. • Compliance-friendly books can easily get approved if they avoid specific claims, touting products, or bashing competitors. • Marketing the book through the "Dream 100" strategy (sending copies to top prospects) is very effective. • Physical books make a bigger impact than PDFs - worth spending $10-15 to mail a copy. • Michael has extensive experience writing advisor books and makes the process quick and painless. Topics: Establishing Trust with Prospects • A book allows advisors to fully tell their story and express their uniqueness, instead of appearing generic. This builds trust.  • Advisors should explain what they stand for instead of being bland. Attract your niche instead of trying to appeal to everyone.  • The book helps advisors separate themselves from negative perceptions of Wall Street. Compliance Considerations • Michael knows how to write compliance-friendly books that avoid claims, touting products, or bashing competitors. • Books like this sail through compliance since the advisor clearly "gets it". Marketing the Book • The "Dream 100" strategy sends copies to top prospects with a personal note. Very effective but rarely followed up properly. • Physical books make a bigger impact than PDFs. Worth spending $10-15 to mail a copy to qualified prospects. • Books are great lead magnets and for sharing with clients to pass along. Michael's Experience • Michael has extensive experience writing advisor books and makes the process quick and painless. • He can create a 125-page book with just 8-10 hours of the advisor's time over 4 months. • His background in fiction helps create engaging stories and parables in the books.