Discover how leading speakers use listening as their secret weapon in the business of speaking. Heather Younger shares practical strategies for building trust, leveraging intellectual property, and standing out on stage.* How listening to clients, the market, and yourself drives long-term business success* Using data, intuition, and feedback to inform your speaking business* The importance of customization and audience experience in today's market* Creating, protecting, and scaling intellectual property as a speaker* Building a small but mighty team and delivering a client experience that earns repeat businessBecome an NSA Member! https://nsaspeaker.org/join/#membership Learn more about your ad choices. Visit megaphone.fm/adchoices