Love geeking out about metrics, data, and Customer Lifetime Value? (I mean, that’s a good time right there ;)) Then, this week’s episode of Spamming Zero is for you!

We’re joined by Assistant Professor of Marketing at Emory University – Goizueta Business School and CLV Expert, Daniel McCarthy, who brings a whole lot of fascinating thoughts to the table. 

What’s Covered? 

• How Dan got into CLV - and the key lessons he’s learned so far
• Our expert’s take on automation as it relates to customer service
• Helping brands adopt new metrics
• Starting with the basics - crawl, walk, run 
• Getting buy in: what these metrics mean to today’s investors
• Historical measurement & forward predictions
• Avoiding “bad profits”
• Understanding the drivers behind the data
• And more 

Ready for more fantastic Spamming Zero conversations ahead? Listen, rate, and subscribe on Casted, Apple Podcast, or Google podcasts.