When the COVID-19 pandemic struck, many small businesses faced a choice: Pivot or perish. That was especially true for TentCraft CEO and President Matt Bulloch, whose promotional tent business relied on the kind of public gatherings that vanished overnight.Instead of trying to survive on the scraps, Matt spotted an opportunity to completely reinvent how his company operated. On this episode of Someone’s Gotta Make It, Matt discusses the process of going all-in on a new direction, and the “trial by movement” mentality that helped TentCraft stay afloat while so many others were sinking around him. Matt also shares his advice for building a company culture of continuous improvement and juggling work and family life as a business owner.

Plus: What Matt learned about himself from his experiences on Wall Street and in Silicon Valley.