We talk to the founders and leaders behind businesses that make products you use all the time but never really think about, from bedsheets to barbecue sauce. Who makes this stuff, and how did they overcome the growing pains of building a great company from scratch? Tune in for practical tips on getting unstuck in your own business, random trivia to pull out at cocktail parties, and the occasional sandwich recipe. Someone's Gotta Make It is brought to you by Nutshell (www.nutshell.com), a simple and affordable CRM and email marketing platform that helps B2B teams work together to close more deals.