All Facebook Live videos are organic because Facebook does not allow you to advertise live video before it airs. Facebook does, however, allow you to Boost that video after it's over. Will boosting live video replays actually get beneficial results? Or, will it just inflate the view count? Let's find out, on today's Social Media Lab. About the show: Meet the mythbusters of the social media marketing ecosystem. The Social Media Lab spends thousands of dollars every month to scientifically test social media best practices. Each episode is a new experiment dedicated to find out what really helps your business perform better in social media.  The Social Media Lab is powered by Agorapulse.