Social Media Lab
Social Media Lab
Social Media Lab, powered by Agorapulse
The Social Media Lab is powered by Agorapulse. Scott Ayres, the Content Scientist, busts the myths, rumors and stories of social media marketing with SCIENCE!
Instagram Stories Ads or Feed Ads: Which is Better?
In the past three years, Instagram has undergone many changes, adding features such as Reels and IGTV. Plus, Stories are even more popular today than three years ago. So, we felt it was time to test again to see if anything has changed on Instagram ads. We formed a hypothesis based on our previous study. Hypothesis: Instagram Story ads produce more clicks and a lower CPC than Instagram feed ads.
Feb 2
13 min
Does Using the Word "FREE" Hurt Twitter Ads Traffic?
Does using the word "FREE" impact Twitter ads results??? We ran a $1000 test to find out! Social Media Lab is powered by Agorapulse.
Jan 7
8 min
2021 Social Media Marketing Predictions! Part 5 with Jennifer Watson
Let's find out what Jennifer Watson predicts for social media marketing for 2021!  Will Tik Tok still be a thing? What about live video? And does anyone even care about Clubhouse???
Dec 25, 2020
9 min
Are Facebook Groups REALLY Important? Part 4 with Jennifer Watson
Should your business focus on Facebook groups? Jennifer Watson from Agorapulse has done some amazing and unique things in Facebook groups recently. Listen to find out more.  Social Media Lab is powered by Agorapulse.
Dec 24, 2020
14 min
What was the biggest fail in 2020 regarding social media? Part 3 with Jennifer Watson
What worked and didn't work in social media marketing during 2020? Did brands really fail and mess things up as bad as we think? Find out Jennifer Watson's thoughts in this episode of the Social Media Lab, powered by Agorapulse.
Dec 23, 2020
10 min
Testing Social Media Marketing techniques with Jennifer Watson: Part 2
Jennifer Watson from Agorapulse tested everything you can think of in social media marketing in 2020! From live videos, live summits, Facebook groups, Facebook boost, etc. Find out what she thinks worked and didn't.  Social Media Lab is powered by Agorapulse.
Dec 22, 2020
15 min
Focusing on the Positive events of 2020 in social media marketing: Part 1 with Jennifer Watson
2020 brought us lots of changes and lots of things to test in social media marketing. Find out how many live video shows Jennifer Watson, the Social Media Manager of Agorapulse, produced in 2020, as well as what she tested on our accounts.  Social Media Lab is powered by Agorapulse.
Dec 21, 2020
11 min
Should Twitter Ads Contain Graphics or Human Faces??
The Social Media Lab, powered by Agorapulse, wondered if placing Twitter ads with human faces or graphics mattered.  We found out it does!! Listen to find out the details!!!
Dec 15, 2020
13 min
What Tools Should a Marketing Agency Use? Part 5 with @AskYvi
Hold on tight!! We're running through many tools you should be using as a marketing agency if you don't want to suck!! How do you manage your clients? How do you manage your calendar? How do you manage your content?? @AskYvi knows... Social Media Lab is powered by Agorapulse
Dec 11, 2020
9 min
How Does a Marketing Agency Scale Their Business? Part 4 of "Does Your Agency Suck" with @AskYvi
How do you grow a marketing agency? How do you scale it and make it bigger and more profitable? In this episode with AskYvi we'll continue to answer the question "Does Your Agency Suck?" Social Media Lab is powered by Agorapulse.
Dec 11, 2020
9 min
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