<a href="https://www.linkedin.com/in/heathermoses/" target="_blank">Heather Moses</a>, the SVP of Marketing at <a href="http://www.nexthink.com" target="_blank">Nexthink</a> joins the podcast. She walks us through the differences between short-term and long-term marketing, explains the advantages and disadvantages of both, where to focus your resources, where her team is placing bets right now and much more.
Heather's LinkedIn: <a href="https://www.linkedin.com/in/heathermoses/" target="_blank">https://www.linkedin.com/in/heathermoses/</a>
Nexthink's Website: <a href="http://www.nexthink.com" target="_blank">http://www.nexthink.com</a>

206: Is There a Difference Between Brand & Demand? w/ Kristin Dorsey

If you're a marketer at a B2B SaaS or tech company, then B2B Made Simple is for you.

On this show you’ll hear from seasoned B2B marketers about what they are doing to generate pipeline and revenue for their companies. 

With multiple episodes released each week, you’ll have a plethora of actionable marketing insights at your fingertips that you’ll want to implement in your company right away.

In addition to our main show, you’ll find episodes from other marketing podcasts our CEO and co-founder, Sam Moss, has been interviewed on and much more.