<a href="https://www.linkedin.com/in/jim-holben" target="_blank">Jim Holben</a>, the CMO at Applied Visions joins the podcast. He breaks down why marketing teams should move away from SEO and long-blogs and instead shift their focus to marketing activities that build a brand. From organic LinkedIn to podcasting, Jim explains what it takes to be successful with this strategy and how to get buy-in from your executive leadership team.
Jim's LinkedIn: <a href="https://www.linkedin.com/in/jim-holben">https://www.linkedin.com/in/jim-holben</a>
AVI's Website: <a href="http://avi.com/" target="_blank">http://avi.com/</a>

205: Short-Term vs. Long-Term Marketing w/ Heather Moses

If you're a marketer at a B2B SaaS or tech company, then B2B Made Simple is for you.

On this show you’ll hear from seasoned B2B marketers about what they are doing to generate pipeline and revenue for their companies. 

With multiple episodes released each week, you’ll have a plethora of actionable marketing insights at your fingertips that you’ll want to implement in your company right away.

In addition to our main show, you’ll find episodes from other marketing podcasts our CEO and co-founder, Sam Moss, has been interviewed on and much more.