<a href="https://www.linkedin.com/in/kristindorsey/" target="_blank">Kristin Dorsey</a>, the VP of Marketing at <a href="http://linc.cx/" target="_blank">Linc</a> joins the podcast. She lays out the difference between brand and demand, where your budget should be allocated, how to measure marketing, how to avoid being dull and boring as marketers and much more.
Kristin's LinkedIn:<a href="https://www.linkedin.com/in/kristindorsey/" target="_blank"> https://www.linkedin.com/in/kristindorsey/</a>
Linc's Website: <a href="http://linc.cx/" target="_blank">http://linc.cx/</a>

207: The Key to Having a Strong Positioning Strategy w/ Tara Panu

If you're a marketer at a B2B SaaS or tech company, then B2B Made Simple is for you.

On this show you’ll hear from seasoned B2B marketers about what they are doing to generate pipeline and revenue for their companies. 

With multiple episodes released each week, you’ll have a plethora of actionable marketing insights at your fingertips that you’ll want to implement in your company right away.

In addition to our main show, you’ll find episodes from other marketing podcasts our CEO and co-founder, Sam Moss, has been interviewed on and much more.