James Furbush, the VP of Marketing at AccessOne joins the podcast. James gives us the framework he recently took his company through to land the plane on their strategic narrative. On this episode you'll hear his three-step process for nailing your strategic narrative, key unlocks he had during the process, how you can do this with your marketing team and more.

James' LinkedIn: https://www.linkedin.com/in/jamesfurbush/

AccessOne's Website: https://www.accessonemedcard.com/