<a href="https://www.linkedin.com/in/philipgranof/" target="_blank">Phil Granof</a>, the CMO at <a href="http://www.newstore.com/" target="_blank">NewStore</a> joins the podcast. He details the changes B2B buyers have made over the years, how to peel back the layers on who is actually buying your product, technical vs. benefit-driven buyers, how he approaches risk taking and much more.
Phil's LinkedIn: <a href="https://www.linkedin.com/in/philipgranof/" target="_blank">https://www.linkedin.com/in/philipgranof/</a>
NewStore's Website: <a href="" target="_blank">http://www.newstore.com/</a>

203: Honing in Your Strategic Narrative w/ James Furbush

If you're a marketer at a B2B SaaS or tech company, then B2B Made Simple is for you.

On this show you’ll hear from seasoned B2B marketers about what they are doing to generate pipeline and revenue for their companies. 

With multiple episodes released each week, you’ll have a plethora of actionable marketing insights at your fingertips that you’ll want to implement in your company right away.

In addition to our main show, you’ll find episodes from other marketing podcasts our CEO and co-founder, Sam Moss, has been interviewed on and much more.