Krystal sits down with Megan of wildly popular The Sis Kiss to get an inside look at how a brand successfully grows an online business by embracing influencers, user generated content, and social media marketing.  The two compare how to measure influencer partnerships, if ROI is better than brand awareness, and what's next for the growing jewelry brand.  Use Code <a href="http://bit.ly/37NpHuy" target="_blank" rel= "noopener">SYS20 for 20% off The Sis Kiss</a> sitewide!   Resources: Instagram: <a href= "instagram.com/thesiskiss">@thesiskiss</a> Website: <a href="http://bit.ly/37NpHuy" target="_blank" rel= "noopener">www.thesiskiss.com</a>   Other accounts mentioned: <a href= "https://www.instagram.com/theskinnyconfidential/">@theskinnyconfidential</a> <a href= "https://www.instagram.com/loverlygrey">@loverlygrey</a> <a href= "https://www.instagram.com/jesshogancrum">@jesshogancrum</a>

BREAKING NEWS UPDATE: INFLUENCER TRAVEL + CORONAVIRUS

Each week, listeners get a witty, behind-the-scenes look at the culture of online influence through light-hearted conversations with some of the most polarizing personalities on social media. Get a glimpse at what’s behind the polished images we see online and tackle the topics surrounding the perfectly curated feed. Slow Your Scroll is meant to connect content creators, influencers, and their audience on both an informative and entertaining level and is hosted by Krystal Faircloth.