She Shield
She Shield
Sofia Espina
2.25 Building Your Arsenal as a Creator in the Gun & Safety Industry
19 minutes Posted May 11, 2026 at 7:00 pm.
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This week on She Shield, Sofia sits down solo to talk about what it actually looks like to become a creator in the self-defense, competition, outdoor, and preparedness space, without losing yourself in the process. From figuring out whether content creation is simply a passion project or something you want to grow into a business, this episode breaks down the foundational steps creators often overlook: identifying your audience, building a consistent posting cadence, planning content efficien...