Everyone hates dealing with thing two things, but sometimes it's inevitable. In this episode we discuss research that highlights things you may want to consider while trying to maintain your public image during legal battles or cutbacks. Things that could help you make better decisions while navigating those tricky waters.
Aug 26, 2022
39 min
The U.S. Government has been a little more transparent about actual reports of real encounters with UFOs. How does this impact consumer behavior? Who do we feel is supporting us as our perspective of reality begins to shift?
Aug 4, 2022
38 min
Did you know that whenever you handle a product you might be forming an attachment to it and feel like you own it to some degree? Today we talk about something call "Perceived Ownership" and how it affects consumers.
May 6, 2022
23 min
We are always told that "smiles" and an "expressive personality" are trademarks of a good salesperson. Well there might be an are where neutral is the way to go to increase sales. Does that put a smile on your face?
Apr 13, 2022
25 min
You make one little change in your business and now your customers are upset? Why? Today we discuss how even the most loyal customers write contracts in your mind that you may not be aware of. This episode may help you learn how to avoid those situations...
Mar 23, 2022
32 min
How about creating a "Service Culture" among your employees. Sounds great but how do we do that? Our latest study explores whether or not anonymous acts of service are better than known acts of service.
Feb 19, 2022
35 min
Good news! We ran a study that suggests that make-believing in the workplace can offer significant benefits.
Jan 20, 2022
36 min
Do you realize how much you cling to the brands around you when feeling FEAR?!?! We discuss research that shows that this is a real thing that happens!
Oct 28, 2021
23 min
Do you know what Non-conscious data is? Neither did Westin, until this episode. We look at how beneficial Biometrics research can be!
Oct 6, 2021
28 min
Want a fresh set of ideas from outside your corporate circle? Crowd Sourcing seems like the answer. But this research shows how, if not done properly, crowd sourcing might prove ineffective.
Aug 6, 2021
25 min
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